4 Reasons IVR is Integral to Your Contact Center
Cyara
AUGUST 23, 2021
Interactive Voice Response , or IVR is an automated business phone system feature that interacts with callers and gathers information by giving them choices via a menu. Callers have the ability to enter responses using the keypad on their phone to either manage the task they are trying to accomplish, or to direct them to the proper agent. You’ve likely interacted with IVR when you've called your bank, booked a flight, or made a reservation and were asked by a friendly, automated voice to press 1
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