A CMO’s Guide To Creating A B2B Customer Experience
Answer Dash
MAY 27, 2018
(This article was first published on Forbes ) In our modern world, customer experience is key. In fact, customers are willing to pay up to 16% more for a better customer experience. More than price or product quality, experience will soon be the biggest differentiator for getting customers, even in the B2B space. A shifting landscape means B2B buyers now have the power.
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