Four Keys to Marketing Operations Success
ClearAction
JANUARY 20, 2018
Four Keys to Marketing Operations Success Gary Katz. What does “best practices” in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? We polled more than 80 marketing leaders to find out. Key Findings. Four factors that survey participants say have contributed significantly to their MO success: Clarity and consistency across the organization—shared practices, a well-defined road map and enabling infrastructu
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