“Digital First” Means Customer First
The Northridge Group
SEPTEMBER 8, 2021
It’s a fundamental shift in the way we do business: These days, most customers encounter a brand or business online before they encounter it in real life. The first digital interaction a potential customer has with a company (online or by app) can make or break the company’s potential relationship with the customer, and this trend has been amplified by the COVID-19 pandemic.
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