Sat.May 20, 2023

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How to integrate Customer behavior into your journey maps to gain ROI

Beyond Philosophy

Journey Maps can be useless exercises. That’s right…we said it. However, these often-used tools don’t have to be as useless as they usually are. Journey Maps are only useless if you don’t include the customer’s emotional journey in them. Emotional journeys are the “squishy stuff” associated with why customers buy from you.