4 Easy Ways To Get Started Using Behavioral Economics
Beyond Philosophy
JANUARY 5, 2019
There is an abundance of theory in behavioral economics which can seem overwhelming. How can Marketing and Customer experience teams start using it today. In this podcast we give you an overview of the big ideas. To do this, Ryan has developed a framework of the four key principles – a summary of the four principles of human behavior. Ryan calls this the 4R’s. 1: Reference points.
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