All About the Feels? Why Emotion Plays a Critical Role in CX Success
Call Center Weekly
MARCH 28, 2019
By Cohan Daley “Feel the feels”, “all about the feels”. Whether you love it or hate it, this phrase highlights a key point about digital communication. Customers are increasingly turning to self-service, chatbots or messaging apps, but while digital channels may be replacing voice for some interactions, how your customers feel about interacting with your brand is more important than ever.
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