Revealed: Why We Don’t Like Extremes
Beyond Philosophy
SEPTEMBER 13, 2017
When you are making decisions, you carefully consider all the facts and factors that present in a logical and orderly process, right? Not so fast. You rarely make decisions this way—and neither do your customers. The truth is that psychological principles often influence the decision-making process; you might even say take over. But don’t feel bad that you didn’t know.
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