Amazing Business Radio: Scott McKain
ShepHyken
JANUARY 31, 2017
Scott McKain Talks About How to Stand Out in a Hypercompetitive Marketplace. Show business is a multi-billion dollar (and thriving) industry. What can we learn from show business that we can apply to our own business? Shep Hyken speaks with Scott McKain who states that all of us, no matter what our business is, are in show business. And here’s why. The purpose of entertainment is to create the desired emotional response from the audience.
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