The Surprising Secret to Sales Growth
Beyond Philosophy
APRIL 18, 2017
Every company has ups and downs, but what if yours has had a few quarters of disappointing revenue? You might be thinking it’s time for a big marketing investment, but where would you focus your energy? A. On rewarding regular customers with promotions to keep them coming back. B. On improving the customer’s experience at the time of purchase. C. On providing comparison shoppers with rational reasons to choose your product over another one.
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