Will Uber and Lyft Kill Rental Cars?
Beyond Philosophy
JANUARY 11, 2017
Back in November, Hertz rental car shares fell sharply when the huge rental car company slashed its profit forecast for the year. Hertz (which also owns Dollar and Thrifty) blamed it on vehicle depreciation, but depreciation may be the least of the rental car industry’s worries as we move into 2017. Over the past several months, I’ve become a fan of Uber and Lyft.
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