Sat.Jan 28, 2023

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These are the critical questions to see if your segmentation is effective!

Beyond Philosophy

If you have customer segments that read like the drink sizes on a fast-food menu, then this podcast is one you really need. The fact is many organizations get customer segmentation wrong. So, we came up with some critical questions that can get it back on track. One of our listeners is in a pickle and it has to do with their firm’s segmentation.

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Data Privacy Day: A Reflection

Nuance

I recently visited the newly reopened MIT Museum in Cambridge, Massachusetts. Drawn to the history of computing section, it was hard not to marvel at the strange and wonderful objects behind plexiglass that recorded the history of computational technology — from mechanical equation machines to vacuum tubes, then punch cards, and finally displays on screens [.