Sat.Feb 29, 2020

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Are Customer Complaints Profitable?

Beyond Philosophy

Research in Harvard Business Review last year suggested that some companies with poor customer service are terrible on purpose to wear out disgruntled customers so they don’t have to fix customer problems. Moreover, the HBR authors suggest that this method makes these organizations more profitable. This episode of The Intuitive Customer explores this idea in more detail.

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Build an Effective Customer Effort Score Program

GetFeedback

If you want to make a real impact on customer loyalty, it starts with measuring Customer Effort Score (CES). Let’s talk about how to do just that.

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The Power of Questions

Horizon CX

Imagine a scenario where you just met a new CX colleague for the first time at a conference or other similar professional networking event. The two of you introduce yourselves to one another after which the person you just met launches into a personal story around something personally interesting to them or about them which quickly merges into a second personal story and then a third and so on.