Closing the Weakest Link: Call Centre Authentication
CSM Magazine
JUNE 1, 2019
The aim of a call centre is to deliver fast, direct, and effective customer service, but I’m willing to wager that most of us have never had this type of experience – most of our experiences have probably been of the frustrating, time-consuming kind. This is a problem for banks because, according to Forrester, most adults feel that valuing their time is the most important thing a company can do to provide them with a good experience.
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