The Customer Service Recovery Paradox
ShepHyken
JULY 1, 2025
Here’s something that might surprise you. Some of your most loyal customers may be the ones who have had problems and complaints in the past. For years, I’ve been preaching that when a customer comes to you with a problem or complaint, the goal is not only to resolve the issue, but also to restore their confidence. I was recently reminded of the concept known as the Service Recovery Paradox.
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