Price Slashing Exposed! Low Prices Don’t Mean Better Value
Beyond Philosophy
MARCH 6, 2017
When we meet new clients at our customer experience consultancy, they often tell us they create value for their customers by offering low prices. They think “value” means “price,” and they believe that customers want to save money more than anything else. There are two major problems with this kind of thinking. First, it doesn’t take an economist with an Ivy League degree to see that cutting prices can only go so far.
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