What Is a Good Customer Effort Score and How Can You Earn One? The Complete Guide
TechSee
APRIL 30, 2019
How can a company achieve a good Customer Effort Score? Well, let’s look at things from the consumer’s perspective. Kevin and Beth are planning their honeymoon to Hawaii and need to choose a travel insurance provider. They call Company A and wait on hold for seven minutes before speaking with a customer service representative. They explain the reason for their call and are transferred to the appropriate department (on hold for another four minutes).
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