Updated on April 18, 2024
It’s 2024, and chatbots have progressed to the point that they now touch practically every facet of the business. Agents don’t have time to respond to every message they address because they are full-time real estate professionals. As a result, it’s time to invest in a real estate chatbot that can relieve you and your team of some of the mundane tasks, allowing you and your team to focus on more critical high-touch activities with customers. Today, we’ll demonstrate to real estate agents and brokers how to use Kommunicate’s Real Estate Messenger Bot to attract suitable buyers and sellers to their doorstep. This article will cover a variety of subjects, including the real estate messenger bot cost, property management chatbots, lead generating bots in real estate, apartment chatbots, Facebook chatbot for real estate and more. Continue reading!!
Table of Contents
- What is a real estate chatbot?
- How can chatbots improve your real estate business?
- How to build a real estate chatbot?
- How do property management chatbots qualify leads?
- How to choose the best property management chatbot to increase sales?
- Conclusion
- FAQs
What Is A Real Estate Chatbot?
A Real Estate chatbot is an automated piece of software that converses with your customers to acquire and qualify leads for your digital marketing efforts. The following real estate professionals benefit most from these apartment chatbots:
New agents: Chatbots are especially useful for new agents who wish to grow their company online while simultaneously networking and attending community activities, as well as spending time with potential sellers during listing appointments.
Experienced agents: Agents who want to enhance lead generation and sales may better use their time by delivering relevant properties to site visitors and validating those leads with a chatbot.
Brokers and team leaders: Chatbots can help brokers and agents qualify prospects and input contact information into CRMs. This streamlines lead assignment and ensures that team members prioritize high-quality leads.
Real Estate messenger bots and lead generating bots in real estate are beneficial to both real estate agents and customers when saving time, money, and other resources.
Assume that a visitor is seeking a new home to live in or that a possible seller wants to sell their unit. Both parties require quick responses in both scenarios; however, it is difficult for a real estate agent, broker, or developer who is handling new and old listings, addressing their sales and marketing goals, and managing past clients to take time out and cater to the needs of a random visitor on their website.
Taking the time to assess the entire severity of the lead from the beginning is time-consuming. However, it is self-evident that to be successful in real estate, you must regularly acquire as many leads as possible to maintain a good pipeline.
Given that most buyers and sellers begin their search for a home online, it’s a good idea to use bespoke chatbots in real estate to help them grow their sales funnel. Most clients are converted from leads online in today’s world of digitisation and firms’ online presence. In such a situation, it is impossible to afford to let all of that web traffic leave. Real estate messenger bots can help you tap into that traffic to capture leads and turn them into clients.
How Chatbots Can Improve Your Real Estate Business?
Standing out as a top realtor in the real estate market is a huge challenge, making it tough to produce and nurture leads throughout the home buyer’s journey. That’s where chatbots and automation can help.
Real estate chatbots automate specific activities to increase marketing, lead creation, qualifying, and follow-up. By deploying real estate chatbots, your firm may continue to engage with potential consumers outside of usual business hours or while the bulk of agents is busy. Here are some of the things that chatbots can accomplish that real estate brokers and businesses could take advantage of:
1. Real-time enquiries
When visitors visit your website, chatbots may quickly answer their questions. They do not have to wait for a human agent to assist them in obtaining information about the property they are interested in.
2. 24×7 availability
Real estate agents cannot be available to the user throughout the day due to time restrictions such as fulfilling deadlines and shift schedules. Because real estate messenger bots are available 24 hours a day, 365 days a year, your customers’ questions may be answered even when you’re not open.
3. User-specific information
Everyone is seeking a different kind of apartment or property. Real estate chatbots are crucial in giving customers exactly what they want by probing them with a series of questions and engagingly presenting pertinent information. This is in sharp contrast to traditional techniques of gathering data via long forms, which keep the user interested until the very end.
4. Better engagement with customers
Previously, individuals were given tangible copies of forms to fill out to record the sort of goods they were interested in. On the other hand, Forms are less participatory and ineffective at keeping the customer’s attention. Even if a lead fills out the form, they only supply you with information and do not receive any in return. Customers may interact with real estate chatbots in real-time, receiving responses to their questions while gathering information about their preferences.
5. Better time management
Lead generating bots in real estate function at the grass-roots level, communicating with each possible lead in a tailored way and saving the data to a database. Before making that first call, as a realtor, you may access the database and have all of the information about what the consumer wants. This way, you can focus on sealing the business rather than prospecting or answering questions.
6. Automated follow-up process
Apartment Chatbots make it simple to follow up with leads via the media of their choice. The user is asked if they want to be contacted for further information through email or text message or if they would like to speak with the realtor personally. A text message or email will be sent to the prospect automatically, or you may take it from there manually if you wish.
7. History of interaction
Apartment Chatbots can assist you by keeping track of all previous chats. You may refer to the logs saved in the system whenever you need to look up what the customer stated. Trends between client and bot interactions can be discovered this way. If you want to see if a specific sort of property in a specific category (region-wise, budget-wise, etc.) is generating a lot of interest, you can easily do so utilizing all of the data in your logs.
8. Schedule property views
Once the prospect has progressed further down the sales funnel, the bot may arrange for a house tour and, in a sense, introduce the customer to the real estate agent. The agents or sales team can now take control of the situation.
9. 360-degree virtual tours
Real estate messenger bots can provide prospective prospects with a brief virtual tour through the bot itself if they are too busy to visit the property in person. This allows them to get a good picture of how the property will appear before booking a site visit.
10. Other benefits
The lead generating bots in real estate offers numerous other benefits also, including:
- Chatbots may be used not only on your website but also on numerous online platforms or channels of your choice, such as Facebook, WhatsApp, and Skype.
- In addition to the information gathered on screen, chatbots can also assist you in obtaining additional information such as the location from which the client contacted you (via IP-based information), the page from which the bot was invoked, and other similar ads the client has browsed through, among other things.
- Chatbots can connect with your target audience in their native tongue, further personalizing their experience.
- Bots make data management so much easier. Real estate chatbots capture data and send it straight into a database or CRM without the need for human intervention.
How To Build A Real Estate Chatbot?
Building a chatbot is not a challenge, especially with a chatbot builder like Kommunicate.
We have written a detailed, 7 step process of building a chatbot, for businesses of all shapes and sizes.
You can find the link to the blog post here.
How Do Property Management Chatbots Qualify Lead?
Chatbots are increasingly being used to improve sales, customer service, marketing, and consumer experience. Lead qualifying bots can help firms improve operational efficiency and cut costs while increasing customer satisfaction. Property management chatbots are capable of performing some of the below-mentioned activities which help companies to increase the number of leads.
- Management of Real Estate Customers’ real-time chats on the website is interacted with via chatbots. When a buyer or renter is looking for a home, they have a lot of inquiries, such as location availability, purchase/rental application procedure and pricing, pet regulations, and so on. Basically, any queries a consumer would have for a real estate professional. Chatbots, on the other hand, are accessible 24 hours a day, seven days a week, allowing businesses to engage consumers and deliver rapid responses to any sales enquiries, helping them to qualify leads.
- Property Management Chatbots pre-screen and filter leads by asking pertinent questions like the number of tenants, lease length, lifestyle preferences (smoking and pets), and budget. It may then combine your prospects’ contact information with CRM. As a result, chatbots may save time and money by filtering possible leases, allowing salespeople to focus on the ones that matter.
- Water leaks, heaters, air conditioners, and bathroom caulking are all common problems for tenants. They may open maintenance tickets at any time of day because they are available 24 hours a day, seven days a week.
- Not every request needs rapid action. Your property management chatbot may sort complaints into three categories: high, medium, and low priority, and then prioritize requests that require immediate attention.
- Chatbots may receive maintenance requests and schedule appointments with the person in responsibility, such as a plumber or an electrician, automatically. Instead of holding the line for many minutes, it might speed up the procedure.
- Chatbots may tailor your reminders by allowing you to set the frequency and time of the notifications. You can automate sending notifications and reminders for inspection calls, property visit reminders, rent payment reminders, maintenance request updates, and social & community events using a property management chatbot.
- Customer insights are priceless, which is why businesses spend tens of thousands of dollars trying to figure out what their customers want. For a reason, chatbots are also known as marketing intelligence software. They have access to your information. Your property management chatbot can answer a variety of queries based on its dialogues over time.
This way AI chatbots prove themselves to be powerful tools for generating high-intent leads for your organization. If your company is willing to embrace the benefits of conversational AI (artificial intelligence), it will undoubtedly enjoy the benefits in the form of high-quality leads. You must, however, create and implement the appropriate lead generating bots techniques to meet your company’s objectives.
How To Choose The Best Property Management Chatbot To Increase Sales?
A real estate chatbot may help a real estate firm with various tasks, including lead generation, marketing, scheduling, and simply functioning as the company’s artificially intelligent face to attract and engage new consumers.
As a result, deciding what the bot will accomplish and which platform best supports those activities is crucial in putting together a strong automated chatbot solution.
Step 1 – Decide on what the real estate messenger bot should do. Because there are so many real estate chatbot functionality and features to choose from, it’s critical to plan out exactly what functions you want the chatbot to perform for your real estate firm. This covers the communication style — for example, artificially intelligent approaches like natural language processing or menu-based conversational funnels — as well as the cash you’re ready to spend on the chatbot’s construction and execution.
Step 2 – Platforms for real estate chatbots are available for purchase. Because not all platforms are created equal, it’s critical to know exactly what you’re looking for in the real estate chatbot platform you pick. Make sure it has all of the functionality you’ll need for your chatbot and that it’s within your budget.
Step 3 – Weigh the benefits and drawbacks of each platform you’ve seen and choose the one that most closely matches your company’s requirements. Choose a platform that fits your budget and offers the most capabilities for your pre-determined list of real estate messenger bot features.
Step 4 – Deploy the chatbot when you’ve figured out the contract with the platform firm.
Conclusion
Here are some important next actions to take now that you’ve seen how real estate chatbots might help your business:
- Create your first automated sales funnel.
- Meet up with our Kommunicate chatbot aficionados to discuss and learn more about them.
- Chatbots and chat marketers can help you improve your marketing performance.
Do I need to learn coding to make changes to the real estate chatbot?
No. There is no additional coding necessary; all you have to do is add a script to your website. If you permit us, we will also assist you with the script. The majority of these scripts will be added using Google's tag manager, but if you want to add them manually, you'll need to add them to the website's tag.
What information would the real estate chatbot pass to my salespeople?
The real estate chatbot may provide all critical information to your salespeople, such as phone numbers, email addresses, the date of the meeting, the lead's name, location, and so on, depending on your needs.
What does the real estate messenger bot cost?
The real estate messenger bot cost will vary depending on the plan and features you want to use. Get in touch with one of our agents in Kommunicate to gather more information.
At Kommunicate, we are envisioning a world-beating customer support solution to empower the new era of customer support. We would love to have you on board to have a first-hand experience of Kommunicate. You can signup here and start delighting your customers right away.
