It’s Time to Move Your Customers to Where You Want Them to Be
Beyond Philosophy
NOVEMBER 24, 2022
Customer strategy results in some interesting questions. Recently, Claire Hillman, a listener (and viewer of our new YouTube channel ) asked us one she has been mulling in her strategic planning: Should I move to where my customers are or move them to where I want to be? It’s an interesting question. My knee-jerk reaction is to say, where they are.
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