Customers Are Changing. Are You Ready with The Next Best Thing is Customer Strategy?
Beyond Philosophy
JANUARY 12, 2022
The late Steve Jobs said at a 1997 Apple World Worldwide Developers Conference, “You’ve got to start with the Customer Experience first and work backward towards the technology.” Now, in 2021, this quote couldn’t be any more pertinent than it was nearly 25 years ago. However, customers are changing how they have experiences these days, and organizations that don’t keep up will be left behind.
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