Why ‘Best practice’ Stifles Creativity And Is Only For The Gullible!
FEBRUARY 27, 2021
We often hear requests for the best practices in Customer Experience. We understand why, too. Who wants to endure trial and error if there is a tried and true idea guaranteed to get results? However, no tried and true idea always gets results. Instead, there are only expert opinions served as advice about what has worked in the past. These are often the “best practices.”