5 Best Google Analytics Courses to Improve your Website

The Google Analytics courses will enable you to know how to use one of the most important Google tools when it comes to digital marketing. Whether you are an entrepreneur or a marketing professional, understanding how Google Analytics works can help you to boost your business performance, and increase brand awareness and conversion rates. 

When you integrate a company's website with Google Analytics, it will provide you with valuable data about your pages' performance. You can identify the main sources of traffic, the most visited pages, the average time spent on your website, and much more.

With Google Analytics reports, you can analyze the marketing strategies that are successful in your website, and the types of content that catch the visitors' attention and improve continuously. To do that, though, you need to comprehend the features this platform has and how to use them.

1. The Ultimate Google Analytics Course for Beginners

The Ultimate Google Analytics Course for Beginners will teach you how to use the platform to measure and improve your website performance. You will understand how to track results from specific marketing activities, set up ecommerce tracking, find out the sources that send you the highest qualified traffic, and segment your data.

You will also be able to get unique business insights, identify the most popular pages on your website, and set up event tracking. It isn't necessary to have any prior experience to take this Google Analytics course, it will guide you step by step, including helping you to create an account to use the platform if you don't have one yet. 

Workload: 2.5 hours

Certificate: includes a certificate of completion

Main topics:

• What Google Analytics is and Why It’s so Important
• The Two Different types of Google Analytics Accounts You Can Have
• How To Set Up A Google Analytics Account & Install The Tracking Code On your website
• Learn how to get access to a real demo account with data you can play around with
• How To Find Out How Much Traffic Your Website Gets
• How To Find Out What Country Your Traffic Is Coming From
• How To Find Out What Pages Are The Most Popular On Your Website
• How To Find Out What Sources & Channels Send You The Highest Quality Traffic
• How to Track Results From Specific Marketing Activities
• How to Segment Your Data To Discover Unique business Insights
• How to Set Up Custom Dashboards
• How to Set Up Goals To Measure Your Businesses Success
• How to Set Up Ecommerce Tracking
• How to Set Up Event Tracking

Access type: full lifetime access

2. Google Analytics Certification

Do you want to get your Google Analytics certificate? Required by many companies hiring digital marketers, it can help with your career. The Google Analytics Certification course will prepare you to master the exam. 

The course focuses on practice and will give you several questions to test your knowledge. You will get a detailed exam overview, and also understand how Google Analytics works. Besides, it will assist you in how to promote your certification to outstand yourself and get hired. 

Workload: 2 hours

Certificate: includes a certificate of completion

Main topics: 

• Complete certification training
• Practice exam
• Official exam
• Promote your certification
• Practice questions

Access type: full lifetime access

3. The Complete Google Analytics Training for Beginners

With the Complete Google Analytics Training for Beginners, you will learn how to use demo data, improve user experience, optimize website content, increase website traffic, understand traffic sources, share custom reports, and track campaigns. 

This Google Analytics course goes from basic concepts to advances. It will teach you how to create a Google Analytics account, install the tracking code, add filters, interpret data with dimensions and segments, configure goal tracking, and set custom alerts. 

Workload: 2.5 hours

Certificate: includes a certificate of completion

Main topics:

• Create a Google Analytics Account
• Install Tracking Code
• Access Demo Data
• Add Filters
• Analyze Real-Time Reports
• Analyze Audience Reports
• Analyze Acquisition Reports
• Analyze Behavior Reports
• Interpret Data with Dimensions & Segments
• Track Marketing Campaigns with Campaign Tagging
• Add Colleagues & Freelancers to Google Analytics
• Configure Goal Tracking
• Set Custom Alerts
• Master Analytics Intelligence

Access type: full lifetime access

4. Google Analytics Reports and Dashboards with Data Studio

The Google Analytics Reports and Dashboards with Data Studio will enable you to create powerful dashboards in just a few minutes, set up the free Google Data Studio, connect with Google Analytics data, and make Time Series graphs to understand the trends within your data. 

You will also learn how to create effective geographical analysis to display your data maps, filters to ask questions of your Google Analytics data, and how to use Scorecards to show key metrics and compare them with different periods. 

Workload: 4 hours

Certificate: includes a certificate of completion

Main topics:

• Connect to the Google Analytics data source
• Understand the Google Data Studio interface
• Create Scorecards displaying key information such as Sessions and Users
• Create Time Series / Trend graphs displaying how Sessions and Users change over time
• How to set up different filters for your data
• Display information using column, bar, and pie charts
• Create effective maps and geographical analysis
• Create powerful interactive dashboards

Access type: full lifetime access

5. Google Tag Manager (GTM) Training Course

The Google Tag Manager Training Course covers important topics such as how to deploy various tags and track them in Google Analytics, how to use the data layer to track certain actions, and how to deploy Facebook pixel via Google Tag Manager. 

This course aims to help you become a master in Google Analytics implementation and in using Google Tag Manager.  It will guide you step by step through multiple Google Tag Manager features, from basic to advanced. 

Workload: 3.5 hours

Certificate: includes a certificate of completion

Main topics:

• Fundamentals and Essentials of Tag Manager (Applies to any tag manager)
• Signing up for Google Tag Manager
• Details of Google Tag Manager Interface
• How to setup Google Tag Manager for Google Analytics and track page views
• How to setup external link tracking as Events in Google Analytics via Google Tag Manager
• How to setup Button click tracking in Google Analytics
• Track JavaScript errors using Google Tag Manager ( GTM)
• Deploy GTM in WordPress
• Understand and use Data Layer in Google Tag Manager
• Pushing dynamic values and custom event in DataLayer
• Measuring page scroll depth - see how far users scroll on long and wide pages.
• Tracking if users look at particular elements such as section, image, and banner on the page
• Track user engagement with YouTube videos embedded on your pages.
• Google Ads conversion tracking
• Export and Import Google Tag Manager container to share tags, triggers, and variables between accounts.

Access type: full lifetime access

Enjoy Google Analytics Courses to Boost your Online Business

Mastering the Google Analytics tools can make a huge difference in how you are going to create marketing campaigns for a company. Instead of guessing, using the tools that this platform offers enables you to make data-driven decisions. 

Choose the Google Analytics course that suits your needs, and start learning. That's a great opportunity to deepen your knowledge in digital marketing and invest in enhancing your website performance.