How to Keep Customer Journeys on the Frictionless Path
MARCH 17, 2023
Many things contribute to a poor customer experience. Take buffering, slow download speeds or bad Wi-Fi connections, for instance. Connectivity issues are beyond a brand’s control. But the performance of an ecommerce app or website, in the digital domain and how that ecommerce experience translates into the physical domain across all channels, are within the realms of a brand’s responsibility.