ClearAction

NOVEMBER 26, 2017

52 Reasons to Embrace Marketing Operations Gary Katz. What is a Marketing Operations mindset? I made a commitment to share 50 reasons, over Twitter, to embrace Marketing Operations; one tweet per day over the next 50 days. This shaped my thinking for what I now call Marketing Operations 2.0, and led to the development of the course I now teach for UC Extension and my own company.

Marketing 70

Marketing Enterprise Benchmark Accountability 70

Genroe

NOVEMBER 26, 2017

20 years ago the sales lead nurture process was simple, if manual and administratively loaded. Sales people would keep racks of 3×6″ index cards on people they had met. Each week the sales person would manually review the cards and look for reasons to contact the lead (newspaper story, new product information, etc) and send […]. The post Lead Nurture Fundamentals for Every Business appeared first on Genroe.

Sales 53

Sales Personalization Marketing 53

ClearAction

NOVEMBER 26, 2017

Marketing Operations for SMBs: 4 Keys to Success Gary Katz. In the world of marketing operations (MO), words like “enterprise” and “scale” are common, but we rarely hear the phrase “small business” enter the conversation. Ironically, small and midsize businesses (SMBs) need MO the most if they are to grow into the company they want to be.

Marketing 54

Marketing Enterprise Technology Accountability 54

ClearAction

NOVEMBER 26, 2017

Business-to-Business Customer Experience Strategy Lynn Hunsaker. Before you get carried away with patterning your business-to-business customer experience strategy on the latest shiny objects, here’s a way to help you invest wisely. It’s simple: Step 1 is to sketch out the phases of “What are our customers’ processes for selecting, getting, and using the type of solution that we sell?

Customer Experience 54

Customer Experience B2B Journey mapping Customer emotions 54

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