How Useful is Net Negative Churn
Satrix Solutions
NOVEMBER 2, 2020
Every company faces some degree of churn. To combat this, companies turn to existing customers for upsell / cross-sell opportunities to offset lost revenue from downgrades or cancellations. Venture capital and private equity firms are particularly interested in expansion revenue as a means of growth and are paying close attention to a company’s Net Negative Churn rate as an important indicator of happy customers which lend to increased revenue predictability.
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