Decode the customer experience with a CX map
FEBRUARY 11, 2020
Creating a customer experience (CX) map for your brand helps businesses zoom in on key insights that can focus and refine the customer experience. For those wanting solid business results, a CX map can be a valuable tool for identifying limitations, strengths and opportunities for real impact. . So what is a CX map? A CX map is comprised of all of the touchpoints a customer has or could have with an organization, as well as the interactions that occur at the touchpoints.