OmniChannel Vs. Multichannel – What’s the Difference and Why Does It Matter?
Anexa BPO
MARCH 18, 2022
While in 2022, most retailers are multichannel, very few are truly omnichannel. The primary difference between omnichannel and multichannel is that omnichannel involves ALL channels and revolves around your CUSTOMER, while multichannel involves MANY channels and revolves around your PRODUCT. What’s the difference?
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