How to Lower Your Customer Acquisition Costs – Without Hurting Customer Experience
AUGUST 6, 2019
The most common problem is that as businesses slash customer procurement costs, they also erode their customer experience – creating a financial wash or even a net loss when the dust settles. An expensive customer acquisition process shouldn’t be the price of admission to run a successful business. The good news is that you can lower your customer acquisition costs without hurting your customer experience. Who are your ideal customers?