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Uncover the incredible Impact on ROI of Harnessing Customer emotions

Beyond Philosophy

Hence, this breakdown of the 20 emotions that drive and destroy value exists to help with that understanding. Emotions are why people will say one thing on a survey and, in real life, do something else completely. For example, one side has the customer process or the input.

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Once you realize that emotions are a significant part of the process, it is time to work them into your business strategy. Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast. The 5 Rules for Measuring and Managing Customer Emotions. Be specific.

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How To Measure Customer Emotions

Beyond Philosophy

Measuring customer emotions for your Customer Experience is a vital activity for your organization. We discussed how to measure customer emotions on our recent podcast. Also, I appreciate that it talks about a recommendation, which encapsulates the emotional aspects of a Customer Experience.

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Why The Intensity of Customer Emotions is Crucial to Your Customer Loyalty

Beyond Philosophy

Customer emotions have a strong influence on your Customer Experience outcome. From our research in our global Customer Experience consultancy, we know that over 50 percent of experience is about how a customer feels. . Organizations don’t consider customer emotions enough.

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How To Measure Authentic Customer Emotions In Real Time

Beyond Philosophy

There is a big challenge when measuring customer emotions as you are asking customers how they felt in an experience, as this is done retrospectively, a while after they had the experience. Many times, Customers don’t remember how they felt or, for several reasons, they don’t want to tell you.

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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. In my experience, many organizations fail to evoke a specific customer emotion. Most people agree that customer emotions are essential to an experience. Both are negative emotions.

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3 Examples of Change for the Better in Airlines

Beyond Philosophy

There have been many great stories in the past couple of months about airlines doing what was right by their Customers. We can all learn a little about Customer centricity when we look at these examples from three major carriers in the US. I love this example. View our books on Customer Experience here.

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