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How Not To Engage Employees: Telecoms Lead The Way Again

Beyond Philosophy

Whilst the strike is mainly on the traditional telecoms service it is not just being contained there as you can imagine, with an overall brand perception at a 3 year low and this is having a negative effect on Verizon Wireless. Employee Engagement and Customer Experience Are Linked. How to Measure Customer Emotions.

Wireless 283
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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

It parallels a shift in the overall mindset of consumers in this area, one of a more commanding and capricious customer. In other words, the Customer Experience matters here more than it did even a couple of years ago. More of these consumers (66%) want self-service for their needs over calling into customer care.

Wireless 265
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Shocking! Telecoms Fail Again!

Beyond Philosophy

You would have thought that this would change over time, but about five years ago, we conducted research where we asked customer experience professionals at about 40 telecom companies worldwide to name a company in their industry whose customer experience they admired. Share your experiences in the comments box below.

Wireless 294
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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Not only were the messages not requested, but these customers had to pay to retrieve them.

Marketing 247
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How Telecom Can Set Themselves Up to Fail at CX at 5G Speeds

Beyond Philosophy

could be a Customer Experience fumble for the telecom companies that are touting its arrival, resulting in a loss of emotional engagement, customer loyalty, and revenue. For telecom and device companies launching 5G networks and devices, they could be setting themselves up for a Customer Experience fail.

Wireless 208
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What Target Is Doing to Regain Consumer Trust – – And One of The Most Effective Things They (and GM) Could/Should Do

Beyond Philosophy

And, personalization truly optimizes the overall customer experience, perhaps its most important benefit. Doing this contributes to making an enterprise like Target feel more human, transparent, authentic and honest, and accessible to customers and other stakeholders.

Wireless 257
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Robots – the future of customer service?

Eptica

Author: Derek Lewis Recent Forrester research pointed out the importance of understanding customer emotion and creating empathy with consumers if brands are going to deliver a successful customer experience. Published on: August 19, 2015.