article thumbnail

Customer retention in the telecom industry – new thinking

TechSee

Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry. This is further underscored by research suggesting that a mere 5% increase in a company’s retention rate can increase profits by 25% to 95%.

article thumbnail

The Cost of High Customer Effort

CSM Magazine

In each case, it’s easy to see how a customer might feel they have to try too hard to do business with you. High customer effort often means bad customer experience. Bad customer experiences obviously damage existing customer relationships, but they can also endanger potential opportunities and erode your bottom line.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Customer Retention Techniques Worth Your Time & Effort

aircall

Customer retention refers to how successfully a business manages to keep its paying customers. Customer retention means earning customers’ trust and repeated patronage. Why is customer retention so important? Customer retention and growth. Customer retention and churn.

article thumbnail

How To Preserve Your Contact Center QM Budget

Playvox

But quality management is a vital area of your business — it’s what ensures your customers get top-notch service. A 2021 Qualtrics study spanning 17 industries found that, on average, organizations risk losing 9.5% That makes customer retention an essential part of your financial plan — and your digital customer service strategy.

article thumbnail

Measuring Customer Satisfaction: The Metrics That Matter

Win the Customer

Customer Effort Score (CES) Effortlessness is a pivotal factor in customer satisfaction. The Customer Effort Score measures the ease with which customers can accomplish their goals when interacting with your brand.

Metrics 59
article thumbnail

Harnessing the Power of Data to Improve First Contact Resolution

The Northridge Group

According to a recent study, 52% of U. The study found that churn in the telecom industry is most often due to high customer effort and revealed that, of those who canceled contracts with their providers, 51% cited having to call more than once about the same issue as a reason.

Wireless 110
article thumbnail

Decrease Customer Churn Rates for Good

GetFeedback

It’s not rocket science: the lower your customer churn rate, the higher your profit. But do you know how much customer retention is really worth? According to Harvard Business School, even just a 5% increase in customer retention can lead to a 25-95% increase in profits. Never seen a CES survey before?