Customer Service Management: It’s Time to Change the Metrics
CSM Magazine
FEBRUARY 6, 2019
As Dino Forte, CEO, Ventrica , insists, if companies truly want to release the strategic CX objective, it is time to end the outdated focus on AHT and create a new culture that embeds quality, satisfaction, loyalty and advocacy metrics within contact center performance. But that model has little place in the customer centric market of 2019.
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