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Customer Wait Times Don’t Matter

BetterXperience

Ask any customer facing professional what they are most worried about and customer wait time will be top of mind. While overly long wait times can be a driver of dissatisfaction, truth is customers don’t mind “just enough” wait time, in fact almost anything beyond that has no return on investment.

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The State of B2C Complex Customer Care

BlueOcean

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out? But that’s shifting—and fast. Modified Recruitment Strategy.

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Customer Care Today: The top 4 things consumers want you to know

Interactions

My hypothesis: speaking to a live agent often involves a wait time. Customers like speed, and an agent can prevent the most efficient path. However, customers don’t want just any automation. The post Customer Care Today: The top 4 things consumers want you to know appeared first on Interactions.

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5 Ways Old School Etiquette Applies to Modern Customer Care

Interactions

If these basic principles are at the core of your customer interactions, it sets the tone for a good experience. However, etiquette might often be overlooked when brands are choosing a customer care technology. A solution that cannot support etiquette basics can have a dramatic effect on your customer experience.

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An Interview With John Goodman: Father of the Customer Care Revolution

Connecting the Dots

A little more than forty years ago, the marketplace was very different from todays, with little to no attention paid to customer care and complaint resolution. What follows is Vicki’s interview of John Goodman about his storied career in customer experience, customer care research, and the 2020 National Customer Rage Study.

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Are Your Customer Care Metrics Customer-Centric?

ClearAction

Are Your Customer Care Metrics Customer-Centric? Customer care metrics are a barometer of performance across a variety of customer interactions such as chat, text messages, email, social media and communities. Both of these orientations tend to be company-serving rather than customer-focused.

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An Interview With John Goodman: A Founding Father of the Customer Care Revolution

Connecting the Dots

The work of John Goodman and Marc Grainer , two of Customer Care Measurement & Consulting’s principals, led to a customer care revolution in the United States, and for both, an ongoing passion to monitor and continuously optimize the customer experience to create a win-win for buyers and sellers.