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When Good Isn’t Enough: Developing Customer Care that Exceeds Expectations

Interactions

A dedication to understanding your customers ensures that every interaction is personalized and purposeful, alleviating the pain of lengthy wait times and ensuring each conversation is met with effective, personalized assistance. Failing to invest in customer care risks customers seeking it elsewhere.

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Customer Wait Times Don’t Matter

BetterXperience

Ask any customer facing professional what they are most worried about and customer wait time will be top of mind. While overly long wait times can be a driver of dissatisfaction, truth is customers don’t mind “just enough” wait time, in fact almost anything beyond that has no return on investment.

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The State of B2C Complex Customer Care

BlueOcean

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out? But that’s shifting—and fast. Modified Recruitment Strategy.

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Guest Blog: Are You Setting the Right Customer Experience Goals?

ShepHyken

This week we feature an article by Tim Houlne who writes about the importance of integrating technology into your business to provide the optimum customer experience. – Shep Hyken. It’s that time of year again. Time to start planning for your 2019 customer experience initiatives.

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Customer Care Today: The top 4 things consumers want you to know

Interactions

My hypothesis: speaking to a live agent often involves a wait time. Customers like speed, and an agent can prevent the most efficient path. However, customers don’t want just any automation. Even newer technologies like chatbots can trap customers in the same never-ending loop. Personalization is appreciated.

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5 Ways Old School Etiquette Applies to Modern Customer Care

Interactions

However, etiquette extends far beyond the dinner table into everyday social and business settings, formal occasions like ceremonies, and yes, even to customer experience. When interacting with customers, brands should apply the same simple practices of etiquette and courtesy as with any other type of business or social engagement.

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An Interview With John Goodman: Father of the Customer Care Revolution

Connecting the Dots

A little more than forty years ago, the marketplace was very different from todays, with little to no attention paid to customer care and complaint resolution. What follows is Vicki’s interview of John Goodman about his storied career in customer experience, customer care research, and the 2020 National Customer Rage Study.