article thumbnail

Customer-Centric Marketing with Mich Hancock

ShepHyken

Remember, you are not trying to win an argument, you are trying to win the customer – and in the world of social media, everyone can watch Social media is a way for businesses to bring people into their community. It is a way for brands to tell a story about their business so customers can get to know them better and understand how they work.

article thumbnail

Guest Post: 4 Inputs of a Customer-Centric Culture Transformation

ShepHyken

She shares tips on how to create an effective customer-centric company culture. There’s a lot of talk about customer-centricity and customer-centric organizations, but what does that really mean? If your business is customer-centric, those things are the least of your worries. Leadership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are Your Customer Care Metrics Customer-Centric?

ClearAction

Are Your Customer Care Metrics Customer-Centric? Customer care metrics are a barometer of performance across a variety of customer interactions such as chat, text messages, email, social media and communities. Both of these orientations tend to be company-serving rather than customer-focused.

article thumbnail

4 Strategies for Cultivating a Customer-centric Culture in Your Organization

Interactions

” One conclusion drawn from the survey focused on the need for brands to cultivate a customer-centric culture: “Companies should strive to create a culture that prioritizes customer service and values each customer’s experience.

article thumbnail

Why customer care centers are your competitive advantage in 2021

Hello Customer

Organizations have multiple touchpoints which define their level of customer centricity. Since it plays a critical role in defining the level of customer centricity within the organization it can’t be overlooked. Steven Van Belleghem perfectly illustrated why good customer service is essential with this example. ??.

article thumbnail

The Vcare Top 50 Customer Care Influencers

Vcaretec

When it comes to customer care across major industries, like Retail & E-Commerce, Wireless & Telecommunications, and Healthcare, there are plenty of smart minds out there. As a leader in outsourced customer service solutions, the customer care specialists at Vcare voted on fifty of the top thought leaders in our space.

article thumbnail

Think You’re Customer Centric? Brian Solis Has a Quiz for You

Skybridge

This, he says, is how most of us define “customer centricity.” It’s a promise to consider the impact on our customers in everything we do. That certainly sounds customer-centric. . But… did those plans and decisions originate from – and validate against – input from your customers?