Blogs
June 2, 2021
Author:
ClientSuccess

Top Considerations for Developing Your Customer Feedback Loop

Top Considerations for Developing Your Customer Feedback Loop

New mobile apps to keep an eye on

Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.

  1. Commodo scelerisque convallis placerat venenatis et enim ullamcorper eros.
  2. Proin cursus tellus iaculis arcu quam egestas enim volutpat suspendisse
  3. Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis

What new social media mobile apps are available in 2022?

At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.

Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis

Use new social media apps as marketing funnels

Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.

  • Eget velit tristique magna convallis orci pellentesque amet non aenean diam
  • Duis vitae a cras morbi  volutpat et nunc at accumsan ullamcorper enim
  • Neque, amet urna lacus tempor, dolor lorem pulvinar quis lacus adipiscing
  • Cursus aliquam pharetra amet vehicula elit lectus vivamus orci morbi sollicitudin
“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”
Try out Twitter Spaces or Clubhouse on iPhone

Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas  dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.

Try out Twitter Spaces or Clubhouse on iPhone

Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.

Asking for customer feedback is far and away one of the best tools in any SaaS organization’s arsenal for improving and optimizing the customer experience. After all, your customers are your best sounding board because they live the customer relationship every day. As CSMs and customer success leaders, it’s easy to get ‘too close’ to your project plans, issues, and implementation items that you lose sight of the bigger customer success picture. Taking a step back, asking for customer feedback, and then putting this feedback into action is a great way to re-center and re-focus on what is essential.

Why customer feedback is important

While it may seem as though CSMs go above and beyond for customers, they also provide a valuable service to customer success teams – and SaaS organizations in general. They are on the front lines of product usage, testing, and making sure solutions provide value. They have worked with every department within an organization and can tell you first-hand what the customer handoff process is like. As an organization, how can you know if something is wrong or off in your processes unless your customers bring it up to you? This is why gathering customer feedback is so important.

Top considerations for developing your customer feedback loop

Here are some of the top things to keep in mind when gathering, reviewing, and leveraging customer feedback:

  • Plan how you are going to ask for feedback. Will this be an informal conversation between your CSM and the customer or a planned survey or questionnaire the customer needs to complete?
  • Understand the scope of your feedback. Are you going to ask all of your customers for feedback at the same time for a scaled project or gather feedback one by one across all of your customers?
  • Make sure your team is on board. Gathering customer feedback is a big deal, and your customer success team members need to be aware of the impact potential here. Your CSMs also need to make time for any feedback discussions if required.
  • Ensure your customer feedback is documented correctly. All of your CSMs should be documenting and sharing customer feedback with your larger team in the same way, whether in the same place or submitting reports to the same person.
  • Be clear about how you will use this feedback. When you ask your customers for feedback, be transparent on how this will be used. Are you going to update onboarding processes or implement new tools to make things easier? Let your customers know what your goals are going in so they can provide more detailed feedback.
  • Seriously consider customer feedback. This may be the most important thing to focus on, especially if you are open and transparent with customers. If you receive direct, actionable responses from customers, make sure you address it in some way so that customers know you are listening to their input.

Want to learn more?

You can check out these additional resources from ClientSuccess to learn more about gathering customer feedback:

Ready to Get Started?
Request Your ClientSuccess Demo
Get started
Subscribe to our newsletter

Success!

Thank you! We have received your submission.