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A customer-centric approach as the backbone of your business

Tethr

Brands that take extra measures to make customers feel heard and understood during every encounter (from web copy to email drips to service interactions) foster a customer-oriented approach throughout the entire customer journey. Here are some ways to ensure your business is delivering a customer-centric experience.

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Create a Winning Customer-Centric Marketing Strategy

Help Scout

It’s likely not a surprise to you that putting your customer first is good for business. But building a customer-centric marketing strategy for your business can be difficult. The good news is that putting in the work to deliver customer-centric marketing pays off. What is customer-centric marketing?

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Customer Success vs. Customer Support: What Are the Differences?

Totango

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

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Unlocking the Value of Customer Experience: A Guide to Measuring CX ROI

NobelBiz

Additionally, these satisfied customers become brand advocates, spreading positive word-of-mouth and attracting new customers to the business. This organic growth through customer advocacy further contributes to revenue growth. Qualitative or quantitative call center surveys. Call center recording.

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The Do's and Don'ts of NPS [Infographic]

Amity

For those of you who might be new to this, NPS is a simple one-question survey in which you ask your customer “How likely are you to recommend our product to friends or colleagues?” Not only does it indicate how loyal your customers are, it also helps you gauge the entire company’s customer centricity.

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How to Listen Better for Customer Success?

CustomerSuccessBox

Demand Feedback and Respond. Feedback clears up the air and creates a clear picture of how users use the software, their pain points and bugs if any. Once the user connects, it’s best to respond to that feedback personally. Suggested Read: Customer Advocacy guide. 7 Exit Surveys for the Greater Good.

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How to Set Goals for Customer Service that Actually Matter

Nicereply

We’ll break them down so they can show you how to set customer service goals that actually matter. 5 Customer Service Goal Examples 1. Better Customer Advocacy Have you built and nurtured relationships with your customers? The better you can do this, the more likely it is you’ll bring in new customers.