ShepHyken

FEBRUARY 21, 2017

But Bell asserts that the best expression of customer loyalty is customer advocacy. In other words, the customer talks about you, tells stories about you, and tweets about you. In essence, the customer becomes an extension of your sales and marketing staff. Why isn’t the Net Promoter Score by itself good enough?

Customer advocacy 215

Customer advocacy Customer centricity Best practices Sales 215

Beyond Philosophy

MARCH 19, 2015

Typically, there is little or no mention/inclusion of ‘customer’ or ‘customer focus’ elements either in measurement or analysis of employee engagement. Though customer experience, and resultant behavior, is impacted by engagement, it is more tangential and inferential than purposeful in nature. Like the “So what?”

Employee engagement 261

Employee engagement Customer Experience Consulting Consulting 261

Help Scout

JUNE 5, 2019

It’s likely not a surprise to you that putting your customer first is good for business. But building a customer-centric marketing strategy for your business can be difficult. The good news is that putting in the work to deliver customer-centric marketing pays off. What is customer-centric marketing?

Customer centricity 40

Customer centricity Marketing Feedback Customer advocacy 40

PeopleMetrics

NOVEMBER 3, 2015

When thinking about the customer experience, it’s smart to imagine it as a series of interactions. A series of tiptoe steps, taken by an individual customer, through your customer-facing people and technologies. I have three questions to help you consider new technologies in your customer experience.

Customer Experience 100

Customer Experience Customer centricity Customer advocacy Technology 100

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around!

Customer Care 66

Customer Care CRM Customer Experience Customer advocacy 66

Customer Guru

AUGUST 21, 2018

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. John is an “Ex-Disney Guy” and Customer Experience Coach.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around!

CRM 59

CRM Customer Care Customer Experience Customer advocacy 59

PeopleMetrics

MAY 15, 2015

Second: What hobo cryptography has to do with customer experience strategy. In a similar way, your individual customers are united in the circumstances that brought them to you. That might seem melodramatic, but that micro-to-macro mindset is where customer experience metrics like Net Promoter Score originated.

Customer Experience 104

Customer Experience Customer advocacy Feedback Customer centricity 104

Totango

OCTOBER 6, 2020

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

Customer Support 105

Customer Support Customer advocacy Construction Enterprise 105

Strikedeck

DECEMBER 22, 2020

Vincent Manlapaz, in an interview with Alix Simpson talks about the transformational changes in Customer Success. She also shares successful strategies to turn customers into loyal advocates.

Customer centricity 76

Customer centricity Customer advocacy SaaS Customer Experience 76

Natalie Petouhof

APRIL 7, 2016

Tweet Customer experience management is a top priority for many enterprises, particularly as we look beyond 2016 to the competitive landscape. Today, customer experience heavily influences customer retention, customer loyalty, and customer advocacy – all desirable outcomes for modern organizations.

Customer Experience 45

Customer Experience Management Customer advocacy Best practices 45

Beyond Philosophy

DECEMBER 20, 2017

Engagement is principally about fit, alignment, and productivity; so, more is needed to optimize customer experience. Also, there is a direct connection between a company’s employee experience and the Customer Experience they deliver on a company’s behalf. Republished with permission from CustomerThink.com.

Employee engagement 171

Employee engagement Customer advocacy Consulting Consulting 171

Amity

MAY 19, 2017

Why it’s so great: Customer centricity. This case study doesn’t focus on the vendor or the customer, it focuses on the end-user. The key message of the video highlights what Salesforce’s customer, Fitbit, has achieved for their community of users.

Customer advocacy 57

Customer advocacy Customer centricity Marketing Sales 57

Strikedeck

JANUARY 28, 2020

Vincent Manlapaz, in an interview, Bharath Yadla, Vice President at Workato talks about the importance of delivering differentiated customer experiences and understanding each customer interaction.

Customer centricity 59

Customer centricity Customer Experience Customer advocacy SaaS 59

Kayako

JULY 30, 2018

Content Marketing Ideas for Incredible Customer Experiences. After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy. Emilia D’Anzica is a strategic management consultant and founder of Customer Growth Advisors.

Marketing 50

Marketing Customer Experience Customer centricity B2C 50

ClientSuccess

NOVEMBER 24, 2021

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.

Marketing 52

Marketing Customer advocacy Customer centricity Best practices 52

CustomerSuccessBox

SEPTEMBER 20, 2021

Lincoln Murphy is a leading customer success consultant, keynote speaker, and author. He posts regularly on customer success, customer experience, and customer-centricity and is a Growth Consultant focused on Customer-centric Growth. Recommended read: Top traits of a Customer Success leader.

SaaS 64

SaaS Customer centricity B2B Best practices 64

ChurnZero

APRIL 13, 2021

The CCO is responsible for all customer activities with the goal of generating revenue growth for the company. Build a profitable customer experience. Create a customer-centric culture. Build, lead, and measure effectiveness of the Customer Success team. Drive change.

Chief Customer Officer 98

Chief Customer Officer Customer centricity Customer advocacy Accountability 98

Beyond Philosophy

NOVEMBER 28, 2017

To offer a better gauge of perceived value and customer experience, and better understand purchase decision drivers, it was necessary to put greater emphasis on the emotional. We recognize that the perception of value can be compromised at any stage of a customer’s life and in any element of the customer experience.

B2C 208

B2C Banking B2B Customer advocacy 208

GetFeedback

JANUARY 15, 2020

Customer experience (CX) is an ever-evolving industry with unexpected twists and turns. Our first interview is with the amazing Myshka Sansoin , manager of customer advocacy and self-service activation at BRP. . Yes, Customer experience is not just the service part — the place, the product, and much more.

Customer advocacy 60

Customer advocacy Self service Coaching Feedback 60

ijgolding

AUGUST 9, 2016

I have written many times about the subject of Customer Experience and the different opinions that people hold on whether it really does make a difference. They, like me, believe that the foundation of sustainable future business performance is based on a strong Customer Centric Culture.

Customer centricity 56

Customer centricity Customer advocacy Benchmark Consulting 56

Nicereply

MARCH 27, 2023

We’ll break them down so they can show you how to set customer service goals that actually matter. 5 Customer Service Goal Examples 1. Better Customer Advocacy Have you built and nurtured relationships with your customers? The better you can do this, the more likely it is you’ll bring in new customers.

Customer Service 52

Customer Service Customer advocacy Wait times Customer retention 52

Toister Performance Solutions

DECEMBER 2, 2021

Employee brand evangelists: Are naturally customer-centric. Turning your employees into brand evangelists can create several big advantages when serving customers. They're able to tap into their experiences as gardeners when advising a customer on how to grow a bumper crop of tomatoes or resuscitate a dying houseplant.

Customer advocacy 124

Customer advocacy Finance Customer centricity Sales 124

Nicereply

FEBRUARY 2, 2024

Customer success is central to the success of a business. The more customers experience success with your product, the more they’ll use it and recommend it to others. Customer success has become a key priority for businesses lately because of the intense competition in most industries.

Education 59

Education Accountability Customer retention Journey mapping 59

CustomerSuccessBox

JUNE 13, 2022

We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company. Many businesses claim to be customer-centric, yet they don’t really comprehend the concept. Learn how to supercharge your customer advocacy.

Customer centricity 52

Customer centricity SaaS Analytics Customer advocacy 52

ijgolding

FEBRUARY 5, 2018

Apart from being a lovely chap, like many people in the global Customer Experience (CX) community, he is as passionate and enthused about developing knowledge and education around CX competencies as I am. Was HP a customer focused organisation at that time? I have known Chris for a couple of years now.

Customer centricity 105

Customer centricity Customer advocacy Marketing Finance 105

CustomerSuccessBox

MARCH 17, 2022

You should connect your company’s targeted outcomes to your client’s desired outcomes in order to do so in a customer-centric manner. Use the Customer Success Playbook to synchronize those two sets of objectives. Customer churn isn’t solely a Customer Success issue. Customer Advocacy Playbook.

Customer advocacy 52

Customer advocacy Upselling SaaS B2B 52

Influitive

DECEMBER 22, 2020

At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.

Customer advocacy 52

Customer advocacy Customer Experience Customer centricity 52

InGenius

DECEMBER 19, 2019

Contact Center Productivity: Transforming the omni-channel customer experience. All companies are shaped by their customers. And the means by which our customers communicate with us has a profound and direct impact on their perception of us, not to mention their willingness to do business with us. Pretty good for 2019!

Contact Center 98

Contact Center Customer centricity Enterprise Finance 98

Totango

DECEMBER 6, 2021

Older approaches viewed the customer journey from the perspective of the seller, visualizing the customer experience as a linear progression toward sales conversion using the image of a funnel channeling prospects toward sales.

SaaS 92

SaaS Journey mapping Best practices Customer advocacy 92

CustomerSuccessBox

DECEMBER 6, 2021

With the grace of a number of Customer Success communities, we have come a long way to 2022. Where now we see a new avatar of the emerging customer success, with the rise of customer advocacy and expansion putting in greater emphasis on customer onboarding. He is a complete customer-centric growth mastermind.

SaaS 52

SaaS Customer advocacy Coaching B2B 52

Netomi

APRIL 27, 2022

Customer experience (CX) is now more important than ever, and even the White House is taking note: in a move to fix federal customer experience, the Office of Management and Budget will conduct research to better comprehend how people wish to deal with the government at various critical points in their lives.

Chief Customer Officer 52

Chief Customer Officer Engineering Customer advocacy Technical Support 52

Totango

AUGUST 21, 2020

An enterprise cannot survive without satisfied customers to support it. This has always been true, but never has it been more true than in the era of customer-centricity that we now live in. Customer service is reactive and focuses on addressing specific customer problems swiftly and effectively. Case Study: Zoom.

Enterprise 78

Enterprise Customer centricity Accountability Customer advocacy 78

SmartKarrot

AUGUST 10, 2020

In short, very few businesses of the past were customer centric. With the evolution of technology and our global society, customers are now closer to businesses than ever before. Slowly, companies learned how to harness the power of customer insights. What does customer centric mean?

Customer centricity 10

Customer centricity SaaS CRM Feedback 10

CSM Practice

FEBRUARY 24, 2020

The metrics proposed in this blog provide a means to track the performance of your customer success team and its initiatives: 1. Onboarding Rating. During client onboarding, customer success teams nurture new users, transfer knowledge, and set the stage for the post-sales customer experience. 5. Advocacy Activity.

Metrics 59

Metrics Customer advocacy Customer centricity Customer effort 59

Totango

OCTOBER 13, 2020

Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical. You find these customers by tracking customer data. . So, how do you spot your potential advocates? Spot the Potential Advocate.

Customer advocacy 62

Customer advocacy B2B Enterprise Feedback 62

CustomerSuccessBox

DECEMBER 9, 2021

Customer Success is not just about those retention rates, it is about creating a customer-centric business. The survey also said that 84% of the CS professionals want to prioritize advocacy in 2022. Advocacy is a huge organic driver for growth. Know more about NPS here. 5) Expansion MRR.

SaaS 52

SaaS Benchmark Customer advocacy Upselling 52