Real Estate Industry

15 Real Estate Cold Calling Scripts to Increase Lead Generation

Like any other industry, cold calling is one of the most preferred and proven ways of lead generation in the real estate industry. And ironically, this is what most realtors dread. The fear of cold calling is real. 

Did you know that 80% of new salespeople and 40% of sales veterans fail due to this fear of cold calling?

Calling strangers to make sales can be daunting for many. Preparing and practicing scripts for real estate cold calling can help you crack more deals than you would expect. By training yourself to use a script every time you call a prospect, you can actually see your call reluctance fading away. 

To help you ace your cold calling game, here are our top 15 cold calling scripts for real estate that have benefitted our partners immensely. You can download and keep them handy before dialing another number.

15 Cold Calling Scripts that Can Help You in Every Stage of The Customer Lifecycle

1. Calling Script to Introduce Yourself as A Realtor

The first and most critical stage is introducing yourself as a realtor to the prospect. This needs to be done properly since first impressions stick for a long time, and we need to build a solid rapport with the contact to get them to the next stage.

Here is an example of a script that a realtor could use to introduce themselves during a cold call:

Opening: “Hello, may I speak with [prospect’s name]?”

Introduction: “My name is [Your Name], and I’m a licensed realtor with [Your Company]. How are you today?”

Objective: “The reason for my call is that I wanted to reach out and introduce myself and let you know that I specialize in [what area you specialize in such as new home developments, luxury homes, first-time home buyers, etc.] in [city/area]. I’m currently working with several clients looking for properties in your area, and I wanted to see if you or anyone you know might be looking to buy or sell a property in the near future.”

Closing: “May I schedule a meeting to discuss your property needs and goals? How does next week sound?”

You could adjust, simplify or elaborate depending on the scenario, audience, and purpose of the call. It’s always best to practice the script and make it sound natural when talking to the prospect.

2. For Sale by Owner Script (FSBO)

A For Sale By Owners (FSBO) situation is often very intimidating for a realtor and needs to be handled carefully. In this situation, the homeowner is looking to sell their property, and you are offering them your services as a realtor.

Note that in this situation, the idea is to convince them to use your services since most would prefer selling property independently and saving on commission. 

Script: “Hello, my name is [Your Name], and I am a local real estate agent. I noticed that your property at [Property Address] is currently for sale by the owner. I wanted to reach out and introduce myself, as I have a lot of experience working with FSBOs, and I would be more than happy to help you with the sale of your property.”

Depending on the reaction, you can take the next steps or follow back later with the customer.

3. Known Person Script

Often, your existing customers or cold leads can be the ideal customer for a new opportunity. When reaching out to known contacts about new opportunities, you need to highlight the customer’s previous experience and get them interested in the new opportunity that you have.

Opening Script: “Hello [Their Name], it’s [Your Name] from [Your Company]. How are you today?”

For Existing Lead: “I wanted to reach out and touch base with you, as I know that you have expressed interest in buying or selling a property in the past. I was wondering if you were still in the market for a new home or if you know someone who is?”

For Existing Customer: “I hope you had a great experience with us, and I wanted to reach out and touch base with you regarding a fabulous new property available in the market. I was wondering if you were still in the market for a new home or investment opportunity or if you know someone who is?”

4. Heavy Sales Neighborhood Script

These types of real estate cold calling scripts work well if you are familiar with a situation where a particular neighborhood is experiencing high interest, and you know about a particular house here where the owner is currently looking to sell or looking to lease their property.

Script: “Hello, my name is [Your Name], and I am a local real estate agent. I noticed that many homes had been sold in your neighborhood recently, so I wanted to introduce myself. I have a lot of experience working in this area, and I would be happy to help you buy or sell a property here.”

5. Leverage a Recent Sale Script

If you have recent examples or case studies of how you can add value to a customer, why not use them for your sales pitch? An example could be:

Script: “Hello, my name is [Your Name], and I am a local real estate agent. I wanted to reach out because I recently sold a property at [Recent Sale Address] and noticed that your property at [Your Property Address] is similar in size and location. 

I was wondering if you were thinking about selling your home, and I would be more than happy to provide you with a free market analysis and discuss your options.”

6. Online Buyer Lead Script

There will be times when your leads will visit your website or fill out a social media form and may lose contact or go cold all of a sudden. In this situation, maintaining standard scripts for real estate cold calling can add huge value. 

Script: “Hello, my name is [Your Name], and I am a local real estate agent. I recently came across your online inquiry about [specific property or area], and I wanted to reach out and introduce myself. I have a lot of experience working with online buyers, and I would be more than happy to help you find the perfect property that meets all of your needs and fits within your budget.”

7. Expired Listing Script

Expired listing refers to a property that was listed for sale but did not sell, and the listing agreement between the seller and the agent has expired. An expired listing can be an opportunity for a real estate agent to reach out to the seller and offer their services to help re-list and sell the property.

Script: “Hello, my name is [Your Name], and I am a local real estate agent. I noticed that your property at [Property Address] recently expired on the market, and I wanted to reach out and see if there was anything I could do to help you re-list and sell your property. I have a lot of experience working with expired listings, and I would be more than happy to provide you with a free market analysis and discuss your options.”

8. Probate Lead Script

Probate lead in real estate refers to a property that is part of a probate process, which is a legal process that occurs after someone has died and their assets are distributed to their beneficiaries. A probate lead can be an opportunity for a real estate agent to help the executor of the estate sell the property. 

So, this real estate cold calling script should include empathy and be used with caution to avoid negatively affecting the prospect.

The Opening: “Hello, my name is [Your Name], and I am a local real estate agent. Firstly, I am sorry for your situation and can understand that this must be a difficult time for you.

I understand that dealing with probate properties can be difficult, and I want to offer my expertise and assistance to help you navigate the process. I would be happy to provide you with information about the probate process and discuss how I can help you sell the property.”

9. Circle Prospecting Script

Following up on your prospect about a particular opportunity is crucial to make the sale. It shows that you value the customer and are providing them with the right information at the right time. 

Script: “Hello, my name is [Your Name], and I am a local real estate agent. I was wondering if you have any plans to buy or sell a property in the near future or if you know anyone who is looking to do so. 

I am currently reaching out to people in your neighborhood, and I thought you might have some helpful information or know someone who is looking to move.”

10. Referral Real Estate Script

Referrals often lead to a higher probability of making a sale, and if you have happy customers, asking for a referral is the ideal way to expand your business. Here’s how you can simply nudge the customer to help you get a referral. 

Script: “Hello, my name is [Your Name], and I am a local real estate agent. I wanted to reach out because I understand that you have a great reputation in your community and have a lot of connections. I am currently looking to expand my business, and I was wondering if you know of anyone who is looking to buy or sell a property. I would be happy to provide you with a referral fee for any leads you can provide.”

11. Dangling the Carrot Script

As the name suggests, a dangling carrot is a great way to convert a cold lead into a prospect using the carrot-to-stick approach.

Script “Hello, my name is [Your Name], and I am a local real estate agent. I wanted to reach out because I have a unique opportunity that I think you might be interested in. I have a property that has just come on the market that I think would be perfect for you, but it won’t be on the market for long. 

I would be happy to provide you with more information and schedule a viewing, but you’ll have to act fast before someone else snatches it up.”

12. Recent Nearby Sale Script

Similar to recent sale scripts or heavy sales neighborhood situations, a nearby sale script is a great way to entice your prospect to think about selling or buying a property in a particular area.

Script: “Hello, my name is [Your Name], and I am a local real estate agent. I wanted to reach out because I recently sold a property at [Recent Sale Address] in your area, and I noticed that your property at [Your Property Address] is similar in size and location.

I thought you may be interested in the recent sale price, and I would be more than happy to provide you with a free market analysis and discuss your options.”

13. Scripts for Generating Leads from Open House Events

Open house events are a great way to attract new prospects to visit the property and even discover other properties that you have to showcase.

Script: “Hello, my name is [Your Name], and I am a local real estate agent. I wanted to invite you to an open house event that I will be hosting at [property address] on [date and time]. 

It’s a great opportunity to see the property, ask any questions you may have, and learn more about the buying process. If you can’t make it to the open house, let me know, and I will be happy to schedule a private showing for you.

14. Voicemail Script for Property Sale

A voicemail script is a standard greeting that you can use to communicate your message to your inbound customer in case you are unable to pick up their call. When your customers can’t reach you but get the basic information they need, they will be more likely to convert or speak with you when you call back. 

Script: “Hello, you have reached [Your Name], a local real estate agent. I am currently unavailable, but someone from my team will get back to you shortly. In the meantime, you can check out some of the listings on our website or drop me a message so I can get back to your questions as soon as I am free.

Thanks and have a great day.”

15. A Script to Stop Talking About Commissions

Customers are always skeptical about realtor commissions. You could leverage this script to help the customer focus on the benefit they get with you onboard rather than worrying about the price they have to pay.

Script: “Hello, my name is [Your Name], and I am a local real estate agent. I wanted to reach out because I understand that buying or selling a property can be a big decision, and I want to make sure that you have all the information you need to make the best choice for you. 

I understand that commission may be a concern for you, but I want to assure you that my primary goal is to help you find the perfect property that meets all of your needs and fits within your budget. Let’s focus on finding the right property for you, and we can discuss commission later.”

5 Best Channels that Generate the Most Real Estate Leads

Cold calling for real estate still remains one of the most popular channels to acquire new leads and advertise a new property to a prospect. However, in the digital era, other channels can make communication more specific and attractive, as we see below. 

Online Advertising

Online advertising platforms such as Google AdWords, Facebook Ads, and Instagram Ads can be extremely effective in generating leads for real estate agents. These platforms allow you to target specific demographics, such as homeowners in a specific area or people who have recently shown interest in buying or selling a property. Also you can add tools provided by Meta or other social networks like FB ads library for competitor ad tracking.

Social Media

Social media sites like Instagram, Twitter, and Facebook can be powerful tools for generating leads for real estate agents. By creating a strong social media presence, you can connect with potential leads, share valuable content and engage with your audience.

Using platforms such as Instagram and Pinterest is a popular way to attract leads since they get to see a glimpse of your properties which leads to faster conversion.

Email Marketing

Email marketing is known to be effective in generating leads for real estate agents by sending out newsletters, alerts about new properties, and other relevant information to potential leads. You can target specific demographics or geographic areas and ensure your message reaches the right people.

While this channel works like cold calling, email marketing services allow you to segment your list according to interest, needs, demographic, location, and other factors, making the email more targeted and relatable to the receiver.

Referral Networking

Referral networking can be an effective way for real estate agents to generate leads.

By building relationships with other real estate agents, mortgage brokers, and other professionals in the industry, you can leverage their networks to generate leads. Also, by providing excellent service to your current clients, you can increase the likelihood that they will refer their friends and family to you.

Local SEO

Local SEO (Search Engine Optimization) can be an effective way for real estate agents to generate leads by ensuring their website is visible to people searching for properties in their area. Optimizing your website for local keywords and phrases can increase your visibility in search engine results and attract potential leads looking for properties in your area.

All these channels have different strengths and weaknesses, and the best way to generate leads will depend on your specific situation and target market. But, by using a combination of these channels and regularly analyzing the data and performance of each, you will be able to optimize your lead generation efforts and increase your chances of success.

Takeaway

In today’s hyper-digital era, many would argue that cold calling is simply outdated. However, it can be a great strategy to advertise and generate new leads. If you use the best real estate script for each scenario and display that you are capable of bringing great value to the table, you can reap great results. 

With the right approach and personalized sales pitch, real estate brokers can easily win over potential clients, warm-up cold leads, and close more deals. Keep the above cold-calling scripts for real estate handy before you start your day, and feel free to edit or modify these scripts as per different situations you encounter on calls.

FAQs

How many Cold Calls should you make in a day?

The number of cold calls you should make per day can vary depending on the specific sales role, industry, and target market. A good rule of thumb is to make a minimum of 50-80 dials per day in the real estate industry.

How to improve your Cold Calling?

To improve cold calling, salespeople can use several strategies, such as:

  • Researching the company and the person they will be speaking with before making the call,
  • Practicing their pitch and objection handling in advance,
  • Focusing on building rapport with the person on the other end of the line,
  • Personalizing the pitch and tailoring it to the specific needs of the person they are speaking with,
  • Staying positive and persistent, even in the face of rejection.
How does Just Call help with cold calling?

JustCall is a cloud-based phone system that can help salespeople and teams with their cold calling efforts by providing them with a variety of tools to automate and streamline their calling processes, such as automated call lists, local and international call forwarding, call recording, call analytics, and more.

With JustCall, salespeople can make more calls in less time and use the platform’s data and analytics to improve their performance and increase their chances of success.

Deepan heads Demand Gen at SaaS Labs. A data-driven marketer, Deepan is extremely passionate about enabling early stage SaaS companies & accelerating their growth

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