How to Establish a Local Presence for Your Contact Center?

Every business wants to have a rock-solid local footing. And why not? About 49% of customers want to buy from businesses with a local presence. However, managing global customers while tackling the grass-roots issues can be challenging for any contact center:

In this guide, we will understand how you can tackle the local challenges without compromising on international service quality, no matter where your customers may be.

7 Critical Challenges in Building a Local Presence for Your Contact Center

Setting up a local presence for your contact center can be exciting, but it also comes with real-world issues you should be ready for:

1. Speaking the Customer’s Language: When you’re serving local customers, it’s crucial to have support agents who can speak their language fluently. Finding the right talent with the local touch can be quite a hunt.

2. Local Atmosphere: Every place has its own culture and customs. Understanding–and respecting–these local traditions and vibes is key to keeping your customers happy. A cultural misstep can cause severe damage to your brand’s reputation.

3. Finding and Training the ‘Dream Team’: Building your local team may take some time and effort. After all, you want people who not only know the language but are also friendly, patient, and great communicators.

4. Tech and Infrastructure: Setting up your contact center in a new location means investing in the right tech and infrastructure. This includes everyday equipment (think phones, computers, etc.) to cater to your needs specifically while offering 24×7 operational connectivity.

5. Local Rules: In addition to the language requirements, the center must also adhere to the rules and regulations. Staying on the right side of the law can be tricky. That’s why it is essential to stay up-to-date on the legal factors.

6. Time Zone Issues: Managing a contact center across time zones is no mean feat. You need to schedule your team’s shifts carefully to ensure you’re always available when your customers need you.

7. Keeping It Consistent: Customers expect the same level of service no matter where you are. That means you need to keep things consistent–from how you handle calls to how you train your team.

By tackling these issues head-on, you can create a strong local presence for your contact center and provide top-notch support to your customers.

How to Offer Multilingual Call Center Services from Scratch

If you want to offer multilingual services within your contact center without investing in tens of tools or endless human assets, consider leveraging a contact center solution like JustCall.

The tool offers in-country support services by empowering you to purchase local numbers from 70+ countries across the world. These include the United States, India, Japan, Canada, Australia, Germany and Spain, to name a few.

You can also leverage virtual phone numbers, robust call management features, and 100+ integrations with other business tools to establish a solid local footing. Here are a few tips on how to use contact center software to cement your local presence:

International Business Development Services: The Future for Contact Centers

International business development services represent the future for contact centers–at least ones that want to expand, enhance, and optimize operations beyond geographies.

But before you dive into global market expansion services, it is important to make a dent locally. Thankfully, with the advent of contact center software, it is easier to cater to a more global customer base with cost-efficiency, language diversity, and round-the-clock support capabilities.

With sophisticated and AI-empowered software like JustCall, businesses can efficiently and effectively adapt to the evolving demands of the modern customer.