Remove Consulting Remove Customer Experience Remove Entertainment Remove Personalization
article thumbnail

How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. So, what does all this have to do with your Customer Experience?

article thumbnail

Wow! It’s been an interesting year! This is what we have learned…

Beyond Philosophy

There have been moments, professionally and personally that have been exceedingly positive and have changed us for the better, even if it was just a little bit. In this episode, we each share a professional and personal lesson learnt from this year. Key Ideas to Improve your Customer Experience. Check it out here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Nostalgia is Not Just a Thing of the Past But the Present

Beyond Philosophy

So, the question I pose today is, what part of your customers’ past would they want to relive? . For example, at our global Customer Experience consultancy, we take clients on study tours. These tours are a behind-the-scenes look at organizations that we admire for their outstanding Customer Experiences.

article thumbnail

Framing Effects – Discover This Powerful Marketing Technique To Gain Growth

Beyond Philosophy

Moreover, these games are usually fun, so much so that sometimes the entertainment industry makes them into a game show. Golden Shot, a game show from long ago that aired in the UK is an example of a game that was once an experiment but then turned into a game show. . The participants play, typically competing for a payout.

Marketing 405
article thumbnail

Retail’s Worst Nightmare – Virtual Reality!

Beyond Philosophy

Interestingly, some brick and mortar retailers are also embracing virtual reality as a technology that can bring customers into the store rather than drive them away. Toms shoes, for example, hopes to entertain its customers with an in-store virtual reality video that immerses them in a company trip to Peru to distribute shoes to children.

article thumbnail

The New Essential Business Skill: Storytelling

Beyond Philosophy

Branding agencies and consultants are embracing the notion that storytelling creates an authentic connection with your customers. As a customer experience consultant, I think this is good. But stories aren’t just useful tools for entertainment and customer engagement.

article thumbnail

What is Customer Science? Is This the Next Wave of Change?

Beyond Philosophy

So, what is Customer Science? Like any embryonic change, Customer Science is evolving and emerging, like Customer Experience did over the years. In my view, Customer Science is the fusion between technology (mainly AI), behavioral science, and data. There are a few out there, but not an overwhelming amount.