Remove Consulting Remove Customer emotions Remove Personalization Remove Sales
article thumbnail

The Surprising Secret to Sales Growth

Beyond Philosophy

But according to a recent article by global management consulting firm McKinsey&Company, (D) may actually be a better answer. Customers aren’t as loyal as you think they are. In every other category, from breakfast cereals to personal care items to laptops, at least two thirds of people shopped around.

Sales 310
article thumbnail

Critical: The Strength Of Customer’s Emotion

Beyond Philosophy

Our research shows that over 50 percent of a Customer Experience is about customer emotions. Furthermore, we know that emotion drives customer behavior. Having awareness of what emotions your experience evokes when and why is critical to your Customer Experience Outcome.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Use Your Customer’s Emotions to Get What You Want

Beyond Philosophy

The idea I often share is that customer emotions influence over half of your Customer Experience. However, just knowing customers are emotional doesn’t help your business….unless How your customers feel about your experience is the most significant factor to your Customer Experience success.

article thumbnail

Pete Jones of Grypp Talks Sales and Service Platforms

CX Global Media

If you need more than just simple product descriptions and frequently asked questions to make a sale and service customers are your people properly equipped? Delivering a great customer experience is not possible even if you have the most modern communication platform. Emotion Wins Every time. About Grypp.

Sales 120
article thumbnail

Five Ways to Keep Your CX Program Alive and Well in 2019

Beyond Philosophy

We have had clients like Ricoh Canada that improved their Customer Experience, which led to a rise in sales by 10%—and that was in a shrinking market. However, ROI isn’t always about more sales; there are other ways to measure your success in ROI. You could alienate some parts of your customer base. .

article thumbnail

Stay Ahead of Your Competition with New Advances in CX Marketing

Beyond Philosophy

With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based.

Marketing 210
article thumbnail

Stay Ahead of Your Competition with New Advances in CX Marketing

Beyond Philosophy

With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based.

Marketing 199