Consulting Customer effort Entertainment Journey mapping 
CCNG
OCTOBER 19, 2022
(Accenture, 2018) By industry, supermarket chains provide the best customer experience, while TV and Internet service providers provide the worst. times more likely to have CX efforts in marketing not primarily focused on the path to purchase but on the journey after acquisition. Short answer: YES!
Pointillist
JUNE 6, 2018
Most of my clients employ well-known metrics such as NPS, Customer Satisfaction (CSAT), , First Call Resolution (FCR), and Customer Effort Score (CES). They also use customer lifetime value(CLV), share of wallet, and retention. Annette: I remind my clients that journey mapping is a process, not just a tool.
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