Beyond Philosophy

NOVEMBER 10, 2014

An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales. An Insurance company reduced certain repeat calls from 76% to 6 % achieving millions of cost-cuts and also moved Customer satisfaction from 73% to over 90%. 26 August 2014.

Customer Experience 411

Customer Experience Customer retention Upselling Banking 411

Beyond Philosophy

SEPTEMBER 26, 2019

Berger’s research team looked at The New York Times positive and negative reviews of books and how those review affected sales. They found that there wasn’t a clear answer because, surprisingly, bad reviews didn’t necessarily hurt sales in all cases. They found that sales went up by 40 percent.

Entertainment 276

Entertainment Sales Consulting Consulting 276

Beyond Philosophy

APRIL 2, 2020

That’s such a substantial threat that nobody ever puts the iPhones on sale. These emotions should be the ones that drive the most value for your company. They naturally put customers first. Apple is a Natural organization, which means they focus on the customer in everything they do, even training the team on how to do it.

Customer centricity 398

Customer centricity Customer emotions Consulting Consulting 398

Beyond Philosophy

FEBRUARY 28, 2016

Based on results drawn from over 100 categories and nearly a thousand brands, Brand Keys has determined that the average category decision process is now 80 percent emotional and 20 percent rational. This has significant implications for sales, service, marketing, and communications functions for every organization.

Journey mapping 150

Journey mapping Customer centricity Consulting Consulting 150

Lumoa

FEBRUARY 6, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies we’re changing the way businesses see their customers. Companies do marketing, sales and CRM – the customer does the experience! Read the full answers here below.

Customer Experience 129

Customer Experience Customer centricity Education Consulting 129

Beyond Philosophy

JUNE 11, 2015

From my perspective, the second explanation is good common sense; however, the first statement is really questionable, even counterintuitive if a subordinating goal of loyalty behavior is to help drive customer-centricity. What Publix does, instead of loyalty cards, is try different alternative approaches to build sales.

Airlines 274

Airlines Customer centricity Multichannel Sales 274

360Connext

AUGUST 23, 2018

And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. The best customer-centric organizations leverage customer empathy to create a more positive journey for all customers.

Journey mapping 77

Journey mapping Customer emotions Customer centricity Contact Center 77

Beyond Philosophy

DECEMBER 22, 2015

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Marketing 231

Marketing Engineering Consulting Consulting 231

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail.

Airlines 210

Airlines Entertainment Consulting Consulting 210

Lumoa

OCTOBER 31, 2018

Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Ian Golding, CCXP, CX Consultant and Trainer @ijgolding | blog “CX is at a very interesting point in its evolution.

Customer Experience 64

Customer Experience Customer centricity Education Consulting 64

NobelBiz

NOVEMBER 16, 2021

This discussion is responsible for eliciting the emotions required to make a purchase, subscribe, or visit a website. That is why we build marketing and sales tactics to attract as many consumers as possible. We advise you to include emotions in your customer service, sales, and customer support initiatives.

Contact Center 52

Contact Center Coaching Sales Consulting 52

Beyond Philosophy

JUNE 17, 2015

In other words, consumers may shift back and forth from marketing to sales – and at their individual, emotionally driven whim. One important lesson that marketers have learned about content’s power (to attract or repel) is that it is far from linear.

Advertising 240

Advertising Engineering Analytics Marketing 240

Dialer 360

JANUARY 29, 2019

Ultimately customer integrity important in all aspect of training leadership. Customer experience entails every action as the customer has with your business tactics. These are cover post – and pre-sale communication across all departments. Even though, these aren’t interacting directly with customers.

Contact Center 20

Contact Center Call Center Customer centricity Customer emotions 20

aircall

JUNE 30, 2021

For one thing, it sends new customers emails to share tips on properly setting up the product. As simple as this strategy is, it’s proven to be so effective that Ring’s online sales in the United States increased by 180% in December 2020. As a result, their customer acquisition costs are also higher. .

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

Beyond Philosophy

NOVEMBER 28, 2016

There’s little doubt that engaged customers can, and do, help shape the brand. From my perspective, at least, experiences that drive customers’ emotional brand trust and bonding can be both shaped and sustained. To build on this statement, let’s begin by looking at the results of satisfaction on downstream customer action.

Employee engagement 364

Employee engagement Consulting Consulting Enterprise 364

Beyond Philosophy

JUNE 4, 2015

As a result of all of these changes, they saw a 50% increase in e-commerce sales where the omni-channel approach was in local markets where there was a physical location. If you enjoyed this post, you might be interested in the following blogs: 5 Tests to Reveal How Customer Centric Your Channel Strategy Is. Register here today!

Customer centricity 353

Customer centricity Technology Marketing Customer Experience 353

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. But, there is little that is really new or trailblazing in this idea.

Airlines 360

Airlines Marketing Enterprise Advertising 360

Balto

SEPTEMBER 12, 2023

In this guide, we delve into the driving factors behind customer experience evolution, how you can develop a customer-centric culture, make the most out of emerging AI (Artificial Intelligence) tech, and maintain customer trust and loyalty.

Customer Experience 52

Customer Experience Customer centricity Coaching Analytics 52