INDUSTRY INSIGHTS YOUR PEERS ARE READING
There is a major skill most organizations lack: Customer centricity. But if you want to remain competitive in today’s economic climate, putting the focus on Customers is imperative to your bottom line. I concerned myself with internal costs at the expense of Customer Experience. MORE
“ Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success” is designed to help organizations take their Customer Experience to the next level. Hiring Customer Ready Employees. MORE
Having a Customer-Centric culture doesn’t happen by accident. It takes a lot of work and concentration to create a deliberate Customer experience from all the parts of your organization. What Your People Need to be More Customer Focused. MORE
Customer Centric Culture Lynn Hunsaker. What Does it Mean to be Customer-centric? To have the customer’s best interests as the focus of your attention — not to be pre-occupied in your own interests at the customer’s expense. To do this, you need to: (1) Really know the customer in order to anticipate their best interests. (2) Customer-Centric Primary Motives: Making it easier and nicer for the customer to get and use solutions. MORE
Customer Centric Mission & Values Lynn Hunsaker. Customer-centricity is about priorities. Customers’ orders must be serviced promptly and accurately. Customer-focused priorities organically produce desired results for employees, communities and stockholders. MORE
This fact is why dealing with Customers is so difficult. Most organizations make the mistake thinking Customers are rational beings and only make decisions logically. There is a certain romantic notion that we sometimes just know things in our gut. We equate this to wisdom or expertise. MORE
Most companies today know that putting the customer at the heart of everything they do is vital. The fact is, improving your Customer Experience means you must also become more customer-centric. But what is customer-centricity and how do you do it? MORE
Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Most brands and corporations get by on transactional approaches to customer relationships. Beyond simply selling a product or service, these ‘experiential brands’ connect with their customers. MORE
One interesting bit of his speech touched on an important issue for Customer Centricity: data breaches. He said the federal standard he would impose to notify Customers their information had been compromised should be 30 days. Customers are nervous about their data security. MORE
Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. By the way, what’s promised to customers should, in fact, be what your internal behaviors actually produce.). MORE
Customer Centric Employee Engagement Lynn Hunsaker. Organizations that are centered around their customers know that it’s not a part-time role. To truly be customer-centric , everyone company-wide needs to have a deep understanding of the customer’s world. MORE
Customer-Centric Hiring Builds Trust Lynn Hunsaker. When customer experience requirements guide the hiring process, a company is practicing outside-in thinking. We take our customers and our competition seriously — not ourselves.” MORE
Customer Centric Service Design Lynn Hunsaker. Imagine the power of pictorially summarizing your customer survey results so that stakeholders can understand possible customer experience improvements within 10 minutes! 3) How will the solution work for the customer? MORE
For Command Alkon, gathering customer feedback on the direction of the company and its efforts for delivering an A+ customer experience is a top priority. To keep the focus on customers, the company partnered with Satrix Solutions to manage its Voice of the Customer ( VoC) program. MORE
The way customers interact with brands has drastically changed over the past few years. In the words of Forbes contributor Brian Walker, " Digitally empowered customers are firmly in charge, bouncing from channel to channel at the drop of a hat.” MORE
Knowing what you’re customers are saying about your is just the tip of the ice berg! Last week, WCL CM teamed up with Hello Customer and Paul Laughlin, to get to grips on how companies can be more customer centric. Customer Centricity Digital Latest Thinking MORE
There's a famous statistic that 80 percent of executives believed their organization delivered a superior customer experience, but only 8 percent of customers agreed. A 2017 study by Capgemini Consulting sought to provide updated insight into the so-called executive disconnect. MORE
Customer centricity requires strategy to cultivate a culture that puts the Customer at the center of everything you do. Naïve companies are the least customer-focused and Natural companies are the most customer-focused. Hiring Customer-Ready Employees. MORE
When they saw these purchases in the customer’s history, they decided that they would begin the targeted campaign to these women. “ Most of the time, what we do, is what we do most of the time”. This is former F1 champion Lewis Hamilton stopping in the wrong team’s garage to change tires. MORE
Customer-Centric Innovation Lynn Hunsaker. What defines a customer-centric organization, and why is taking a customer-centric approach increasingly seen as important? the customer’s world. Nurture customer-centricity by keeping employees. MORE
Do you allow Customers to use whatever channel they wish to communicate with you, or do you restrict them to one or two channels? The answer to this question can show how Customer centric your company is. This post is the fifth in a series of nine posts that uses our Naïve to Natural customer-centricity assessment. Today we are looking at Channels, one of the nine parts of your current experience that contributes to Customer centricity of your organization. MORE
Did you miss this Customer Experience Update Webinar from the end of November? Read the transcript below: Nicholas Rodriguez: …the highest priorities for Contact Centers that focus on the customer. There are many channels and customers often have strong preferences. MORE
Customer Centric Employee Engagement Lynn Hunsaker. Organizations that are centered around their customers know that it’s not a part-time role. To truly be customer-centric , everyone company-wide needs to have a deep understanding of the customer’s world. MORE
Customer Centric Sales & Service Policies Lynn Hunsaker. As we strive to win customers’ hearts and share-of-wallet, remember that kindness breeds gratitude , which builds customer enthusiasm for a brand. Are we truly grateful for our customers? MORE
Customer Centric SWOT: Align Strategies to Customer Priorities Lynn Hunsaker. Start with your customer in mind whenever you use a management technique. Strategies that start with the customer set the stage for daily behaviors that are customer-centric. MORE
Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. Can we do this successfully, and will our customers notice? MORE
It’s the most customer-centric thing you might read today! When an organization truly embraces the idea of customer-centricity , amazing things can happen. They took into account how these customers are actually RAVING FANS of their product. MORE
In a recent article , Lance Zingale discusses how lasting success for companies requires emphasis on customer lifetime value. In order to boost customer lifetime value, Zingale says that companies need to do the following: 1) Focus on improving every step in the entire customer journey with touchpoint analytics. . 2) Utilize artificial intelligence (AI) to help customers with chatbots and messaging channels. . MORE
Customer Centric Listening Lynn Hunsaker. Listen to your customers’ experiences at the highest levels in your company to set customer-centricity standards. Consider listening to current, lost and potential customers. MORE
Customer Centric Processes for Stellar Customer Experience Lynn Hunsaker. All processes within a company have the potential to impact customer experience. Customer-facing employees are only as effective as the rest of the company enables them to be. MORE
I meet many organizations that say they want to exceed Customer expectations at every moment of contact. The first step in exceeding your customer’s expectations is to know those expectations.”. - For most organizations, just meeting their Customer’s expectations would provide a good experience. To create a great experience you have to define which areas that Customers most value and exceed these aspects of the Customer Experience. MORE
In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession. Customer Awareness. Customer Sensitivity. Customer Focus. Michael Lowenstein, Ph.D., MORE
I love watching what people, and Customers do. Your Customers would raise their hands during this TED talk also. What baffles me, then is why some organizations choose to ignore feelings and how they affect the behavior of their Customers. MORE
What is Customer Centricity DNA? What is customer-centricity DNA? And centricity means “being situated at the center; a position of central prominence or importance”. Accordingly, customer-centricity DNA means your business is customer-centered in all that it does. MORE
The Art of Listening: A Key to Customer-Centricity Lynn Hunsaker. Curiosity is the key to great listening skills that improve customer experience. Consider internal customers as well as external customers in honing this skill. MORE
For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Customer Satisfaction results in a higher share price. Keeping Customers results in a high increase in value. MORE
Chances are, 70% or more of your Customers are reading/Googling/posting on mobile devices about your organization, too. Train customer staff across all channels. Customer-facing staff should know how to use all the channels you have available. MORE
Customer Centric Action Plans Lynn Hunsaker. Monitoring voice of the customer is one thing, but can all your employees name the customers’ top ten wish list? The post Customer Centric Action Plans appeared first on ClearAction Customer Experience Consulting. MORE
This week we feature an article by Dawn Gucciardo who took my model of Six D’s to Creating a Customer-Centric Culture and applied it to developing and implementing a CRM software. – Shep Hyken. Shep Hyken believes customer centricity must start on the inside, with your employees. MORE
I have spent the last five years working with companies – not as an employee, but as a consultant. People who seem to completely ‘get it’ — the need to become ever more customer centric to enable sustainable business growth. A customer centric leader understands people. MORE
Beyond Philosophy
OCTOBER 25, 2018
Most companies today know that putting the customer at the heart of everything they do is vital. The fact is, improving your Customer Experience means you must also become more customer-centric. But what is customer-centricity and how do you do it?
Beyond Philosophy
JANUARY 26, 2015
One interesting bit of his speech touched on an important issue for Customer Centricity: data breaches. He said the federal standard he would impose to notify Customers their information had been compromised should be 30 days. Customers are nervous about their data security.
ShepHyken
FEBRUARY 1, 2019
This week we feature an article by Dawn Gucciardo who took my model of Six D’s to Creating a Customer-Centric Culture and applied it to developing and implementing a CRM software. – Shep Hyken. Shep Hyken believes customer centricity must start on the inside, with your employees.
ClearAction
DECEMBER 14, 2017
Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. By the way, what’s promised to customers should, in fact, be what your internal behaviors actually produce.).
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INTRODUCTION Business Transformation and Analytics: Driving Change in a Customer-Centric World | 3. understand new sources of customer data and. quickly act to meet new customer expectations. percent) and direct feedback from customers (39. the customer base.
Beyond Philosophy
NOVEMBER 18, 2014
Do you allow Customers to use whatever channel they wish to communicate with you, or do you restrict them to one or two channels? The answer to this question can show how Customer centric your company is. This post is the fifth in a series of nine posts that uses our Naïve to Natural customer-centricity assessment. Today we are looking at Channels, one of the nine parts of your current experience that contributes to Customer centricity of your organization.
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ClearAction
DECEMBER 16, 2017
Customer Centric Employee Engagement Lynn Hunsaker. Organizations that are centered around their customers know that it’s not a part-time role. To truly be customer-centric , everyone company-wide needs to have a deep understanding of the customer’s world.
ClearAction
DECEMBER 13, 2017
Customer Centric Mission & Values Lynn Hunsaker. Customer-centricity is about priorities. Customers’ orders must be serviced promptly and accurately. Customer-focused priorities organically produce desired results for employees, communities and stockholders.
Beyond Philosophy
JULY 5, 2015
In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession. Customer Awareness. Customer Sensitivity. Customer Focus. Michael Lowenstein, Ph.D.,
ClearAction
DECEMBER 16, 2017
Customer Centric Action Plans Lynn Hunsaker. Monitoring voice of the customer is one thing, but can all your employees name the customers’ top ten wish list? The post Customer Centric Action Plans appeared first on ClearAction Customer Experience Consulting.
ClearAction
DECEMBER 16, 2017
Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. Can we do this successfully, and will our customers notice?
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ClearAction
DECEMBER 16, 2017
Customer Centric Listening Lynn Hunsaker. Listen to your customers’ experiences at the highest levels in your company to set customer-centricity standards. Consider listening to current, lost and potential customers.
ClearAction
DECEMBER 12, 2017
Customer Centric Employee Engagement Lynn Hunsaker. Organizations that are centered around their customers know that it’s not a part-time role. To truly be customer-centric , everyone company-wide needs to have a deep understanding of the customer’s world.
ClearAction
DECEMBER 30, 2017
Customer-Centric Innovation Lynn Hunsaker. What defines a customer-centric organization, and why is taking a customer-centric approach increasingly seen as important? the customer’s world. Nurture customer-centricity by keeping employees.
ClearAction
DECEMBER 13, 2017
Customer Centric Sales & Service Policies Lynn Hunsaker. As we strive to win customers’ hearts and share-of-wallet, remember that kindness breeds gratitude , which builds customer enthusiasm for a brand. Are we truly grateful for our customers?
Beyond Philosophy
JANUARY 25, 2016
There is a major skill most organizations lack: Customer centricity. But if you want to remain competitive in today’s economic climate, putting the focus on Customers is imperative to your bottom line. I concerned myself with internal costs at the expense of Customer Experience.
RapportBoost
DECEMBER 10, 2018
Did you miss this Customer Experience Update Webinar from the end of November? Read the transcript below: Nicholas Rodriguez: …the highest priorities for Contact Centers that focus on the customer. There are many channels and customers often have strong preferences.
ClearAction
DECEMBER 12, 2017
Customer-Centric Hiring Builds Trust Lynn Hunsaker. When customer experience requirements guide the hiring process, a company is practicing outside-in thinking. We take our customers and our competition seriously — not ourselves.”
Peter Lavers
OCTOBER 20, 2015
Knowing what you’re customers are saying about your is just the tip of the ice berg! Last week, WCL CM teamed up with Hello Customer and Paul Laughlin, to get to grips on how companies can be more customer centric. Customer Centricity Digital Latest Thinking
Beyond Philosophy
OCTOBER 20, 2014
Having a Customer-Centric culture doesn’t happen by accident. It takes a lot of work and concentration to create a deliberate Customer experience from all the parts of your organization. What Your People Need to be More Customer Focused.
ClearAction
DECEMBER 13, 2017
Customer Centric Processes for Stellar Customer Experience Lynn Hunsaker. All processes within a company have the potential to impact customer experience. Customer-facing employees are only as effective as the rest of the company enables them to be.
ClearAction
DECEMBER 12, 2017
Customer Centric Service Design Lynn Hunsaker. Imagine the power of pictorially summarizing your customer survey results so that stakeholders can understand possible customer experience improvements within 10 minutes! 3) How will the solution work for the customer?
ClearAction
DECEMBER 28, 2017
The Art of Listening: A Key to Customer-Centricity Lynn Hunsaker. Curiosity is the key to great listening skills that improve customer experience. Consider internal customers as well as external customers in honing this skill.
360Connext
OCTOBER 16, 2017
It’s the most customer-centric thing you might read today! When an organization truly embraces the idea of customer-centricity , amazing things can happen. They took into account how these customers are actually RAVING FANS of their product.
ClearAction
DECEMBER 13, 2017
Customer Centric SWOT: Align Strategies to Customer Priorities Lynn Hunsaker. Start with your customer in mind whenever you use a management technique. Strategies that start with the customer set the stage for daily behaviors that are customer-centric.
ClearAction
DECEMBER 16, 2017
Customer Centric Culture Lynn Hunsaker. What Does it Mean to be Customer-centric? To have the customer’s best interests as the focus of your attention — not to be pre-occupied in your own interests at the customer’s expense. To do this, you need to: (1) Really know the customer in order to anticipate their best interests. (2) Customer-Centric Primary Motives: Making it easier and nicer for the customer to get and use solutions.
ijgolding
JULY 25, 2017
I have spent the last five years working with companies – not as an employee, but as a consultant. People who seem to completely ‘get it’ — the need to become ever more customer centric to enable sustainable business growth. A customer centric leader understands people.
Satrix Solutions
MARCH 26, 2018
For Command Alkon, gathering customer feedback on the direction of the company and its efforts for delivering an A+ customer experience is a top priority. To keep the focus on customers, the company partnered with Satrix Solutions to manage its Voice of the Customer ( VoC) program.
Toister Performance Solutions
APRIL 12, 2018
There's a famous statistic that 80 percent of executives believed their organization delivered a superior customer experience, but only 8 percent of customers agreed. A 2017 study by Capgemini Consulting sought to provide updated insight into the so-called executive disconnect.
CX Journey
DECEMBER 18, 2014
The way customers interact with brands has drastically changed over the past few years. In the words of Forbes contributor Brian Walker, " Digitally empowered customers are firmly in charge, bouncing from channel to channel at the drop of a hat.”
Beyond Philosophy
NOVEMBER 6, 2014
Customer centricity requires strategy to cultivate a culture that puts the Customer at the center of everything you do. Naïve companies are the least customer-focused and Natural companies are the most customer-focused. Hiring Customer-Ready Employees.
Beyond Philosophy
FEBRUARY 5, 2015
Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Most brands and corporations get by on transactional approaches to customer relationships. Beyond simply selling a product or service, these ‘experiential brands’ connect with their customers.
Beyond Philosophy
MARCH 12, 2015
I love watching what people, and Customers do. Your Customers would raise their hands during this TED talk also. What baffles me, then is why some organizations choose to ignore feelings and how they affect the behavior of their Customers.
Beyond Philosophy
JUNE 4, 2015
Chances are, 70% or more of your Customers are reading/Googling/posting on mobile devices about your organization, too. Train customer staff across all channels. Customer-facing staff should know how to use all the channels you have available.
Beyond Philosophy
NOVEMBER 24, 2014
I meet many organizations that say they want to exceed Customer expectations at every moment of contact. The first step in exceeding your customer’s expectations is to know those expectations.”. - For most organizations, just meeting their Customer’s expectations would provide a good experience. To create a great experience you have to define which areas that Customers most value and exceed these aspects of the Customer Experience.
Beyond Philosophy
NOVEMBER 11, 2014
When they saw these purchases in the customer’s history, they decided that they would begin the targeted campaign to these women. “ Most of the time, what we do, is what we do most of the time”. This is former F1 champion Lewis Hamilton stopping in the wrong team’s garage to change tires.
Beyond Philosophy
MAY 12, 2015
This fact is why dealing with Customers is so difficult. Most organizations make the mistake thinking Customers are rational beings and only make decisions logically. There is a certain romantic notion that we sometimes just know things in our gut. We equate this to wisdom or expertise.
Outsource Consultants
NOVEMBER 29, 2017
In a recent article , Lance Zingale discusses how lasting success for companies requires emphasis on customer lifetime value. In order to boost customer lifetime value, Zingale says that companies need to do the following: 1) Focus on improving every step in the entire customer journey with touchpoint analytics. . 2) Utilize artificial intelligence (AI) to help customers with chatbots and messaging channels. .
Beyond Philosophy
NOVEMBER 10, 2014
For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Customer Satisfaction results in a higher share price. Keeping Customers results in a high increase in value.
Beyond Philosophy
JANUARY 28, 2015
“ Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success” is designed to help organizations take their Customer Experience to the next level. Hiring Customer Ready Employees.
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