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Great EX (Employee Ambassadorship) and CX (Customer Advocacy) Story: The Southwest Airlines Rep and the Passenger With Cancer

Beyond Philosophy

The meeting was recorded by local television affiliates, and Rowan and Hurd were also featured as ABC News’ “Persons of the Week” this past Friday. This is a story equally about individual employee ambassadorial behavior on behalf of the employer and the customer and the cultural DNA of Southwest Airlines.

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Business-to-Business Customer Advocacy: Is It A Real Possibility Or A Real Oxymoron?

Beyond Philosophy

Beginning around 1995-2000, major consulting organizations began to recognize that these critical changes were likely to have profound impact on businesses. These new dynamics meant that traditional thinking about customer satisfaction, and even loyalty, also needed to change. Is business-to-business customer advocacy an oxymoron?

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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

These might include customer service speed, occasional price promotions, merchandising gimmicks, new product offerings, and the like. In most instances, the customers see no brand ‘personality’ or brand-to-brand differentiation, and their experience of the brand is one-dimensional, easily capable of replacement.

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How Can Your Company and Customers Profit Most from Higher Employee Commitment?

Beyond Philosophy

Whether the “touch” is by paper, by a human being or by electronic or mobile means, organizations must offer consistent, seamless and positive experiences for customers. Service, especially, is often a major differentiator and lever for either customer advocacy or, if done grudgingly or poorly, customer defection.

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CX Initiatives: What if Employees Are Not On Board?

Beyond Philosophy

STAN: What do you think of a person who only does the bare minimum? HR execs and consultants would say that what is needed is a higher level of employee engagement. Engagement is principally about fit, alignment, and productivity; so, more is needed to optimize customer experience. STAN: Yeah. Let me ask you a question, Joanna.

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Why, Oh Why, Is ANYBODY Still Measuring Customer Satisfaction?

Beyond Philosophy

35 years ago, Deming said “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them”, he was talking about what, for the past decade, we have understood, and effectively measured and applied, as customer advocacy behavior.

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Guest Blog: Speed Saves Relationships

ShepHyken

Businesses need to wake up and realize that more than likely, their customer service as a whole, online and in-store, sucks. Jay Baer , board of Advisors for ServiceGuru and one of the top social media consultants in the country and author of Hug your Haters, said it best that customer service is the new marketing.