Constructing the Mobile-Friendly Customer Feedback Survey: A Guide
NOVEMBER 3, 2014
In a previous post, we discussed how device-ready customer feedback surveys can benefit your customer experience. Now we’ll go into the finer details of how to construct a flexible survey. Here’s what you want to consider when designing a mobile-friendly survey: Shorter is better. Multiple studies have shown a negative effect on the quality of data collected as a survey progresses in length. Image Credit: construction corner by Jes , courtesy of CC BY-SA 2.0.