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Survey Design – Best Practices

Lumoa

Surveys are one of the most useful tools out there for gathering quick feedback from customers, and understanding what motivates them. But with great power comes great responsibility – if you’re going to get the results you need to make critical business decisions, it’s important that your survey design is done well!

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35 post-event survey questions to ask for event feedback

delighted

One way to measure attendee satisfaction is by surveying them after the event with the right post-event survey questions. Keep reading to learn how to effectively capture the attendee experience with post-event surveys. In this post, we’ll cover: What is a post-event survey? Why send post-event surveys?

Surveys 98
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“Only an 8? Not a 10 today?” Gamed HealthCare Surveys

Interaction Metrics

What’s going on with Providence’s healthcare surveys? Does Providence’s CEO Rod Hochman want to execute a strategy based on gamed survey data? Or is Providence Health & Services unaware that it collects deeply flawed survey data? The term survey-begging aptly captures what’s going on.

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The crucial nuance behind seven top Customer Success metrics for SaaS companies

ChurnZero

Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That nuance is derived from three underlying factors: Construct.

Metrics 94
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How to Gather Complete Customer Feedback with Automated Surveys

JustCall

If your company is not using automated survey tools to understand customer sentiments, you may be missing out on crucial insights that can improve and elevate your brand. Here’s why brands need survey automation to read their customers’ minds. Source: cxnetwork.com What could be the reason for this gap?

Surveys 52
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4 strategies to prevent acquiescence bias in your customer surveys

delighted

Collecting and analyzing survey data is critical for pinpointing where you can improve your business. When collecting survey data from customers, it’s important to do everything possible to avoid getting biased answers. Survey results colored by acquiescence bias will result in business leaders making misinformed business decisions.

Surveys 93
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I am so Frustrated! Customers’ Comments Don’t Reflect the Score They Give Me. Why?

Beyond Philosophy

While NPS is beneficial in many ways, people focus too hard on the metric and lose sight of the big picture. So, the point of that story is not to disparage salad eating behavior at theme parks or shame people for wanting to eat junk and later lie about why they did on a survey. Also, remember me when you send out a survey.