Setting the Record Straight on CSAT, NPS, and CES
Customer Service Life
AUGUST 22, 2019
Some companies survey customers immediately after each customer service transaction whereas others send it once the case or issue has been solved. While the industry standard is typically a 5-point scale, allowing for a neutral response, others modify to a 3-point scale, a simple yes or no, or a series of smileys or emojis.
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