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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retentionefforts to extend a customer’s duration of ongoing purchases.

CRM 66
article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retentionefforts to extend a customer’s duration of ongoing purchases.

CRM 59